Summary Of The Covergirl Advertisement
Every day we are bombarded with advertisements. Whether it is in a newspaper, a magazine, radio, or TV, there is really no way you can get away from them. Just like this paper, they have their audience at which they are directing the ad towards. Their main goal is to sell their product. Advertisers know all the best ways to get you to appeal to the product they are selling, for example Covergirl cosmetics. The Covergirl advertisement from March 2012 has a picture of the esteemed Queen Latifah with green eye shadow to match the font and dress of the ad. She looks radiant in this ad with her big pearly white smile, beautiful brown eyes, and long lashes. Accessorizing this wonderful outfit and makeup combination is an attractive pair of small
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This is shown in the advertisement by having versatile reasoning. Covergirl aims their products at all woman of different colors and ethnic backgrounds. At the bottom of the ad they say that this shadow is “fade proof, waterproof, and ignore-proof”; they are trying to describe the benefits of investing in this particular product. It is now 2014 and this product is still bought consistently among many women; this product has grown a large audience since coming to the shelves at stores. It also helps that it comes in many different colors, which appeals to a wider audience of woman. This shadow is fade proof according to CoverGirl because they declare that it will stay on your face no matter how long you have it on your face throughout the day, and it is able to tolerate crying and swimming. Ignore-proof would be how it makes you look naturally beautiful, just like Queen Latifah in this ad. Lastly, it helps you look really beautiful by having it be a no fuss, smooth product. When people wear makeup they all have a different look they are trying to achieve, but this ad seems to pinpoint the top things all woman want in a products. It recognizes that potential buyers do not have to worry about it fading throughout the day, having it wash away while swimming or crying, or going unnoticed by
This is shown in the advertisement by having versatile reasoning. Covergirl aims their products at all woman of different colors and ethnic backgrounds. At the bottom of the ad they say that this shadow is “fade proof, waterproof, and ignore-proof”; they are trying to describe the benefits of investing in this particular product. It is now 2014 and this product is still bought consistently among many women; this product has grown a large audience since coming to the shelves at stores. It also helps that it comes in many different colors, which appeals to a wider audience of woman. This shadow is fade proof according to CoverGirl because they declare that it will stay on your face no matter how long you have it on your face throughout the day, and it is able to tolerate crying and swimming. Ignore-proof would be how it makes you look naturally beautiful, just like Queen Latifah in this ad. Lastly, it helps you look really beautiful by having it be a no fuss, smooth product. When people wear makeup they all have a different look they are trying to achieve, but this ad seems to pinpoint the top things all woman want in a products. It recognizes that potential buyers do not have to worry about it fading throughout the day, having it wash away while swimming or crying, or going unnoticed by