Preview

Neutrogena Ad Analysis

Good Essays
Open Document
Open Document
630 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Neutrogena Ad Analysis
When a company creates a commercial, their key purpose is to get their product to sell. There are many methods that different companies use on their viewers to get them to purchase their products. One of the methods that companies use is when they find a popular face on T.V. and use it for advertisements. Neutrogena is a major company that focuses on the improvement in the health and beauty of skin and hair mainly for women. These ads are designed not only to get their product noticed in the marketplace, but to also surpass other cosmetics line. Neutrogena ads capture both men and women attention by showing them how you would look if you used Neutrogena. The Neutrogena ads uses logos, ethos, and pathos effectively to get the audience to buy Neutrogena products.

The Neutrogena ad from July 2015 includes the beautiful Kerry Washington in a white background showing her stylish hair and make-up skills. In the ad Kerry Washington has flawless brown eyes with brown eye shadow, mascara, and eye liner. Her skin looks as smooth as a baby bottom. Kerry Washington has on a white t-shirt and the words Neutrogena are in black letters placed right under Kerry Washington’s name. The ad is shot from her head to her shoulders, just enough for the viewers to
…show more content…
In the ad, Neutrogena is explaining that the product is for all women with any skin type. The ad states their products are, “kiss proof, cry proof, and stay proof”, which is used to describe lip stick, mascara, and foundation. Neutrogena is a very popular product and is continuing to grow rapidly every day. Putting Kerry Washington in the commercial showing the viewers that they look as beautiful as her if they wear Neutrogena. Women look to achieve multiple things when using make-up of any kind, and this ad identifies the top ones; Neutrogena ensures viewers that they don’t have to worry about it rubbing off, washing away, or fading

You May Also Find These Documents Helpful

  • Good Essays

    Covergirl Argument Essay

    • 385 Words
    • 2 Pages

    The CoverGirl advertisement from March 2012 includes a picture of Queen Latifah in a grayish background with her green eyes shadow. As the viewer see, the photo shot shows just her face from the neck up, which helps viewers focus on mascara product. First impression, the viewers can see a beautiful big smile with shiny white teeth of Queen Latifah. Also she has brown eyes with long curly eyelashes and wears a lovely pair of small gold earrings in her ears. The word “CoverGirl” is…

    • 385 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Confidence, attractiveness, sex appeal, constant eye contact; these elements depict want and need to provoke consumers to buy Old Spice body wash. Old spice has seemed to open up a strong television advertising campaign during the 2010 Super Bowl that has gained much publicity and success. With constantly changing outfits on actor and spokesperson, Isaiah Mustafa, and continually shifting backgrounds and environments, this thirty-three second long commercial most definitely keeps watchers attentive and alert causing them to want to purchase Old Spice body wash.…

    • 895 Words
    • 4 Pages
    Good Essays
  • Good Essays

    They draw you in by bold tasteful colors, typical models, and sexual messages. The Victoria’s Secret and the Polo ad both used dark colors to set the mood to an intense commercial. The characters play a secretive role that makes you interested in what this attractive figure has. The difference is the Victoria’s secret ad is a dominant girl advertisement and Polo is strictly to attract male buyers. In a majority of these ads, a larger model is never shown. That alone sets the audience to a select few. People will always compare themselves to these models and if they don’t feel like they are good enough, they will never purchase that…

    • 667 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Commercials used in our society have certain characteristics for targeting age differences and gender, however there are some for both sexes. The ways commercials are presented is by highlighting specific material like edible substances or daily use items. Throughout the years, commercials have evolved and demonstrated unique ways to win the consumer's taste by using adorable or comedic tactics. Commercials in the Brave New World isn't that different from our own, well a a lot actually, but there are similarities.The commercials in the video highlights their products and how it's being presented to the targeted audience.…

    • 391 Words
    • 2 Pages
    Good Essays
  • Satisfactory Essays

    Old Spice Analysis

    • 835 Words
    • 4 Pages

    Commercials are always targeting specific audiences with certain angles or visuals in the ad, for example, the Old Spice Company is a male deodorant and body wash producer but in this commercial the spokesperson is trying to convince women that they want their men to wear Old Spice. This particular ad is directed towards audiences that are couples, and even single males who want to appeal more to the women. The…

    • 835 Words
    • 4 Pages
    Satisfactory Essays
  • Good Essays

    Commercials

    • 1421 Words
    • 6 Pages

    First screen shows the words Jennifer Garner for Neutrogena in all gray. This commercial stars Jennifer Garner who is wearing a white blouse and in the background is an all white room. Jennifer starts off by asking “Does your moisturizer protect your face Against (in blue) the environment?” There is guitar music in the background. She mentions the things on the environment that can affect your skin like the sun, pollution (picture of a city), cold (trees covered in snow), wind (tree blowing in the wind) and indoor heat (heating vent). “Introducing Neutrogena Multi-defense Daily Moisturizer SPF 15” (shows bottle) Bottle is white with a gray lid the word are all gray except Multi-defense that’s blue. The background turns blue with the bottle and lines pointing to - “Fortified with Anti-Pollutants + Anti-Oxidants + Vitamins C&E”. “It delivers hydration and daily protection.” The background turns back to the white room with Jennifer smiling saying “For healthy looking beautiful skin.” The end scene is the white room with the Neutrogena bottle sitting next to the works “NEW Neutrogena Multi-Defense Daily Moisturizer Developed with Dermatologist.”(The works all in gray.) This used the famous person appeal because it used Jennifer Garner. I believe it is effective because it tells the audience a way to help them deal with everyday skin problems and everyone wants that. I watched this on Animal Planet.…

    • 1421 Words
    • 6 Pages
    Good Essays
  • Good Essays

    Ad Analysis Essay Eng 111

    • 1214 Words
    • 5 Pages

    The ad was staged in a college library with a college student that has been divided in half, on one side he is a nerd, yet on the other side is a rock musician. At the bottom of ad in the middle of the page there is print with the catch phrases that say, “Somewhere in there, there’s a man in there,” and “Smell better than yourself”, as well as the company’s main logo, and the main companies picture logo which is an old style cargo ship.…

    • 1214 Words
    • 5 Pages
    Good Essays
  • Good Essays

    It makes the public believe something is real, but in reality, it isn't. The advertisers also use models for their ads. For example, a women's shampoo commercial might show an attractive, thin, beautiful female model smiling at the camera and holding a shampoo. Maybe for a shaving cream ad, they might have a tall, handsome, athletic man.…

    • 488 Words
    • 2 Pages
    Good Essays
  • Better Essays

    All commercials have their target audience who they have specifically designed the ad for. And of course they are selling their product. This is a multibillion dollar industry and the advertiser’s study all the ways that they can attract the person’s attention. One way that is used the most is the use of humor and sex to sell products. For me to analyze this advertisement I used the rhetorical triangle, as well as ethos, pathos, and logos.…

    • 1279 Words
    • 6 Pages
    Better Essays
  • Good Essays

    Rhetoric Flawless Women

    • 529 Words
    • 3 Pages

    6. Regardless of what people might claim, most individuals care about their appearance and self image. Advertisements with what looks to be flawless women are widely used across the advertisement industry. Women’s beauty and clothes commercials in particular use rhetoric to convince women they need to look like these models to be beautiful.…

    • 529 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Jean Kilbourne’s campaign against these advertisements brought an impact to the masses especially the young adults. She wants to impart her belief on the importance of natural beauty instead of photo shop enhance beauty. Her conviction on this particular situation about the different company advertisers is that they have dehumanize the women in the ad. It creates a climate in which women’s self-esteem is affected because their body is turned into different objects or being modified/altered.…

    • 684 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    Sex In Advertising Essay

    • 993 Words
    • 4 Pages

    They will engage their targeted audience by age, gender, race, ethnicity, and a lot more, but in this case they only used age and gender. They even used colors to appeal to their product and gender minimizing, but despite that the Ad did a good job advertising and indulging its…

    • 993 Words
    • 4 Pages
    Good Essays
  • Good Essays

    African-American Women

    • 1044 Words
    • 5 Pages

    I chose to use those women as they are the top three most prevalent minorities found in the United States. I also did it to break away from the typical Caucasian, American barbie dolls one would typically see just about everywhere in the ad world. The women are of different body types and represent their culture to bring about more authenticity and non-conformity in the advertisement. The background the women are in are plain white as to not take away any attention from them. Nike checks have also been noticeably placed in each panel the women are in as if to say women don’t only have to be strong in a physical sense while also unconsciously functioning as a way to promote Nike as a brand. Nike’s trademark “Just Do It” slogan, found at the top right of the ad, is also there as a way of telling women to go out and be the leaders that America needs. Lastly, there is text found on the advertisement that says, “Don't love me for my body--love me for me”, which is there to reiterate my statement I made previously; women should be loved based on their inner self rather than their outer…

    • 1044 Words
    • 5 Pages
    Good Essays
  • Good Essays

    The first thing that grabs my attention with this advertisement is an example of “ethos” because they used a well-known figure, Katy Perry, to promote their product. When you see celebrities that are promoting brands it makes people think “If this product is good enough for them, it is good enough for me.” I feel this mentality occurs more frequently when a celebrity is promoting make up and skin care products. With celebrities having money, they could buy the best brands out there, so when you see them promoting a product that is in a better appeal for many people (ex. Drug store brands) it can sway someone’s opinion.…

    • 444 Words
    • 2 Pages
    Good Essays
  • Better Essays

    Commercials contain content of cultural notions about gender – real and imagined – or over stated. They establish what is the norm for gender. The ads may affect the way people perceive their own gender identity and also perpetuate pre-conceived ideas about it.…

    • 1033 Words
    • 5 Pages
    Better Essays