Strategic Auditing for Astro: Malaysia's Leading Integrated Cross-Media Group
I. CURRENT SITUATION
A. Current Performance.
Leading integrated cross-media group with operations in 4 key businesses which include Pay TV, Radio, Content and Digital. Launched in 1996
Has a 50% penetration of TV homes in Malaysia or 3 million customers, making it a key pay TV operator in Southeast Asia. ASTRO is a leading edge innovator with its introduction of HD, 3D and PVR – a first in Malaysia, as well as both Video-On-Demand and IPTV services. Currently, Astro broadcast over 153 channels, of which 16 are in HD.
B. Strategic Posture
1. Mission
To create an organization that will exceed customer’s expectations in quality on time delivery, problem solving, service and cost control.
2. Objectives
To make best use of its shareholders worth by means of increasing the size of its business by devoting and providing new opportunities in the media production internationally in order to get sustained growth in revenues with a view of early cash flow generation.
Search in new ways to boast its contribution mostly in the penetrated economies.
Its own operational and monetary aims which are different in terms of diverse business units.
3. Strategies
Aiming to discover the correlation between customer marketing strategies implementation
Determine the feedbacks from rewarding its current 1.53 million sport’s package subscribers through the execution of sports ground events and corporate social responsibility.
To retain the customer loyalty from withdrawing the sports pack, the important of ground events and corporate social responsibility needs to be done.
II. STRATEGIC MANAGERS
A. Board of Directors
Consists of three directors who are non executive with one executive chairman and one non executive director.
B. Top Management
Responsible for managing their departmental activities related to different brands and sections.
The link between the lowest level and the board and mostly comprises of managers and senior managers who implement the plans made by the top levels.
III.
A. Current Performance.
Leading integrated cross-media group with operations in 4 key businesses which include Pay TV, Radio, Content and Digital. Launched in 1996
Has a 50% penetration of TV homes in Malaysia or 3 million customers, making it a key pay TV operator in Southeast Asia. ASTRO is a leading edge innovator with its introduction of HD, 3D and PVR – a first in Malaysia, as well as both Video-On-Demand and IPTV services. Currently, Astro broadcast over 153 channels, of which 16 are in HD.
B. Strategic Posture
1. Mission
To create an organization that will exceed customer’s expectations in quality on time delivery, problem solving, service and cost control.
2. Objectives
To make best use of its shareholders worth by means of increasing the size of its business by devoting and providing new opportunities in the media production internationally in order to get sustained growth in revenues with a view of early cash flow generation.
Search in new ways to boast its contribution mostly in the penetrated economies.
Its own operational and monetary aims which are different in terms of diverse business units.
3. Strategies
Aiming to discover the correlation between customer marketing strategies implementation
Determine the feedbacks from rewarding its current 1.53 million sport’s package subscribers through the execution of sports ground events and corporate social responsibility.
To retain the customer loyalty from withdrawing the sports pack, the important of ground events and corporate social responsibility needs to be done.
II. STRATEGIC MANAGERS
A. Board of Directors
Consists of three directors who are non executive with one executive chairman and one non executive director.
B. Top Management
Responsible for managing their departmental activities related to different brands and sections.
The link between the lowest level and the board and mostly comprises of managers and senior managers who implement the plans made by the top levels.
III.