In urban areas such as Chicago, nearly 90% of the people correctly named stadium sponsors without aid.2 Initially an anonymous firm, 3Com, makers of the now widespread Palm handhelds, became the first tech firm to purchase stadium-naming rights. Despite some traditionalists favoring the more habitual Candlestick Park, 3Com solidified itself as a consumer company. "The value of a dealas measured against the cost of the same amount of media exposure if it came from paid advertisingshoots up when a game is televised nationally."3 With the Golden State Warriors, Oakland Arena provides this opportunity for Hansen
In urban areas such as Chicago, nearly 90% of the people correctly named stadium sponsors without aid.2 Initially an anonymous firm, 3Com, makers of the now widespread Palm handhelds, became the first tech firm to purchase stadium-naming rights. Despite some traditionalists favoring the more habitual Candlestick Park, 3Com solidified itself as a consumer company. "The value of a dealas measured against the cost of the same amount of media exposure if it came from paid advertisingshoots up when a game is televised nationally."3 With the Golden State Warriors, Oakland Arena provides this opportunity for Hansen