Preview

Str 581 American Airlines Research Proposal

Satisfactory Essays
Open Document
Open Document
787 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Str 581 American Airlines Research Proposal
American Airlines Research Proposal
STR/581
June 30, 2014
Professor James Ziegler

American Airlines Research Proposal

With preparation for the strategic plan, research will be performed on American Airlines in regards to their overall organizational structure, the company’s vision, mission and values. The importance of a company’s “vision statement is sometimes developed to express the aspirations of the executive leadership; vision statement presents the firm’s strategic intent that focuses the energies and resources of the company on achieving a desirable future” (Pearce, 2013, p. 34). American Airlines is a company that has been in business for 87 years, research will be conducted to get a complete insight to the …show more content…
Further research into the full extent of their commitment will be further reviewed with an analysis of their environment report from 2012, and further researched analysis on what methods were used to ensure environmental awareness with American Airlines. The environmental analysis will consist of two internal and external components, which are necessary in order to have a complete comprehensive strategic plan in regards to American Airlines internal analysis of the corporation’s ability to identify their strengths and weaknesses. American Airlines information will be gathered by their website along with SEC website to gain more research on the structural organizational information their filing. External analysis will look at how competitive the company is within their current market, also by looking at how the company is viewed from the US department of Transportation; along with the use of innovation strategy that they have implemented that sets them apart from other
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Powerful Essays

    Factors that Influence Strategy: Southeastern Jet Airways Case Study
    • 1650 Words
    • 5 Pages

    Factors that Influence Strategy: Southeastern Jet Airways Case Study

    Southeastern Jet Airways (SEJA) philosophy and vision is very simple: to be a client-focused company. Armed with this philosophy, the team developed a strategy to guide and take SEJA beyond the next level and well into the future. SEJA’s vision which is to ensure that the organization remains an affordable transportation company, continues to build, remains strong to maintain customer loyalty by providing excellent customer service, and enhances shareholders’ value is a reflection of its mission. Such mission is to provide the highest quality transportation service while committed to excellence, safety, reliability, and efficiency, Intrinsic factors as those described above very seldom change the direction of an organization. However, on the other side of this equation is the basic framework where lies the strategy – the link between the firm (internal) and the industry (external) environment. Key factors that require a change in strategy could be found either in the firm (resources and capabilities, structure and systems changes or fluctuations) or the industry environment (competitors, customers, or suppliers) (Grant, 2013, Chapter 1).…

    • 1650 Words
    • 5 Pages
    Powerful Essays
    Read More
  • Better Essays

    BUS 508 Week 6 Assignment 2
    • 1366 Words
    • 4 Pages

    BUS 508 Week 6 Assignment 2

    American Airlines has been suffering for many years. The company has suffered more losses than profits. Jobs have been cut; benefits have been scaled back, and the pilots of American Airlines are paid a lot lower salaries than their competitors. Many of them have been furloughed. All of these and many other factors have contributed to American deciding to create the world largest airlines with US Airways. In this essay I will discuss the circumstances that resulted in the merger, assess the significant positive (or negative) effects of the merger, and examine the organizational structure that has resulted from the merger.…

    • 1366 Words
    • 4 Pages
    Better Essays
    Read More
  • Better Essays

    Conceptualizing a Business Bus/475
    • 1353 Words
    • 6 Pages

    Conceptualizing a Business Bus/475

    Mission, vision and value statements are guiding principles that need to be at the forefront of an organization’s strategic initiative. In order to have a successful organization a strong strategic objective must be in place. This essay will discuss the descriptive analysis regarding the mission and vision of Southwest Airlines and it differentiate its organization from its competitors. Southwest Airlines values are, governed by their mission and vision statement, which is satisfying to our stakeholders, increased profitability, and differentiates from our competitors.…

    • 1353 Words
    • 6 Pages
    Better Essays
    Read More
  • Powerful Essays

    Jetblue Case Analysis
    • 4169 Words
    • 17 Pages

    Jetblue Case Analysis

    Using the information provided by the case study "JetBlue Airways: A Cadre of New Managers Takes Control," this case study analysis will provide a detailed overview of all the positive and negative aspects of JetBlue airline. Furthermore, it will review the strategic vision and implementations of JetBlue, the airline industry, JetBlue’s financial performance, and future recommendations for the company’s strategy.…

    • 4169 Words
    • 17 Pages
    Powerful Essays
    Read More
  • Better Essays

    Southwest Airlines External Analysis
    • 1286 Words
    • 6 Pages

    Southwest Airlines External Analysis

    This document will be using Porter’s Five Forces Model and a Political, Economic, Social, and Technological (PEST) analysis to conduct an external analysis on Southwest Airlines. Porter’s Five Forces can be used to review the competition within the industry and assess the competitiveness of the airline industry. Americans have preferred air transportation over anything else because it is time saving and cost-effective. Some countries use railroads to get around, but the United States is not efficient with trains and has become a very costly way to travel. Airlines have been competing with each other and most chose a certain path of pleasing customers. Some have chosen low fares while others try to win customers with luxury. No matter the path, Southwest Airlines has been successful in standing out from its competitors.…

    • 1286 Words
    • 6 Pages
    Better Essays
    Read More
  • Better Essays

    Delta Case Study
    • 3174 Words
    • 10 Pages

    Delta Case Study

    Delta airline has a long history whose roots begin at the year 1924.This airline has grown to become one of the largest airlines serving the United States of America and also majority of the world through its international routes. The aim of this paper is to see the history of the airline together with its financial position with concentration on the various strategies the company has implemented to reach where it is right now. The paper will also include various suggestions to the airline to help it to grow further.…

    • 3174 Words
    • 10 Pages
    Better Essays
    Read More
  • Best Essays

    Marketing Plan for United Airlines
    • 2778 Words
    • 12 Pages

    Marketing Plan for United Airlines

    Airline companies are becoming more and more competitive as the low budget discount airlines are becoming popular. It is key for airlines to differentiate themselves among the various airlines to choose from, and United Airlines wanted to ensure that it offered products and services for all marketing segments. “United realized that it needed to develop a customer-centric future strategy and galvanize its organization to improve the customer experience for its most valued customers” (Prophet, 2012, para. 1). This paper discusses the marketing plan for the newly merged United Airlines. It will cover all elements of a marketing plan such as the company overview, executive summary, target market, competitors, product and services, and location. It will also go into detail of the marketing budget, pricing strategy, and the summary and implementation plan for the company.…

    • 2778 Words
    • 12 Pages
    Best Essays
    Read More
  • Better Essays

    Strategic Implementation
    • 1809 Words
    • 8 Pages

    Strategic Implementation

    The next phase associated with strategy formulation is the strategic analysis and choice phase of the process. According to Pearce & Robinson (2013), “Business managers examine and choose a business strategy that allows their business to maintain or create a sustainable competitive advantage” (p. 238). Therefore, a business such as Spirit Airlines should evaluate their current strategy and determine areas of improvement in order to grow the business in a way that aligns with their company mission. The airline industry hosts a number of significant external factors that influence business strategies and alternatives. The purpose of this paper is to evaluation and present alternative strategies for Spirit Airline’s future growth as a company. Furthermore, the following paper will seek to identify the best value discipline for Spirit Airlines and in turn suggest a generic strategy and grand strategic for the organization.…

    • 1809 Words
    • 8 Pages
    Better Essays
    Read More
  • Powerful Essays

    Southwest Swot Analysis
    • 1486 Words
    • 6 Pages

    Southwest Swot Analysis

    As a mutual fund manager, I have decided to conduct some research on Southwest Airlines. I will provide an overview of the company’s history, and an analysis of their strengths, weaknesses, opportunities, and threats (SWOT). While there wasn’t any rhyme or reasoning behind my selection, I do feel that Southwest Airlines is one of the leading airlines in the United States. Conducting a SWOT analysis will help me understand what the company’s strengths and weaknesses, identify their opportunities and become aware of their threats. I will also determine the company’s internal and external stakeholders, and their needs. From my research I will decide whether I should invest in this company.…

    • 1486 Words
    • 6 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Southwest Airlines
    • 3048 Words
    • 13 Pages

    Southwest Airlines

    This is the historic background of an American Airline company called the Southwest Airlines Co. based in Dallas which still exists and operates with great success between 57 cities in 26 states of the US, by over 300 airplanes , providing primarily short-haul, high frequency, point to point, low fare service . Through this essay we will see an analysis of the company 's advantages and disadvantages through a SWOT Analysis. We will try to localize the problems of the company at the time and in the case of a future expansion, and we will try to give a number of alternative solutions and chose one of them. The Southwest Airlines is a company that has done its first movements in the airline world in 1971 after many efforts for its opening through legal battles with competitors that did not believe that there was any particular reason why the another airline company should exist among all the others already existing. The different things that the new airline company provided were many and very interesting. The idea started from two friends Rolling King, and investment advisor, and Herb Kelleher, his lawyer, who met in order to discuss the idea of Rolling King for a low-fare, no- frills airline to fly between three major cities in Texas. The outcome of this discussion was in reality the decision of the two men to go for something that they believed would work, even though they were not positive about that. After all the legal battles between the two men and the airline companies of Texas at the time who believed it was not necessary for another airline company to enter the market, battles that prevented the operation of the company for three whole years, Southwest Airlines Co. had become a reality. Other legal battles followed in the future that justified the Southwest Airlines but left the company broke, while during the first year of its operations made losses and the earnings for the next half a year were balancing with costs. Gladly the recovery came soon and by…

    • 3048 Words
    • 13 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Preparing a Comprehensive Case Analysis, Part 1
    • 1348 Words
    • 6 Pages

    Preparing a Comprehensive Case Analysis, Part 1

    All-American Airways began in 1939 as the first airmail service, changing names several times – due to buy outs and mergers – until February 27, 1979 when US Airways was born (Going Green, 2012). They filed for Chapter 11 bankruptcy in August 2002 and without halting operations they not only turned things around and pulled themselves out of bankruptcy in 2003 (Gallagher, 2003), they also reported a net profit of $240 million in 2010. The Dallas Ft. Worth (DFW) airport is currently the third busiest airport in the world (Fegan, 2012) and fly’s to more than 200 locations worldwide - 210 to be exact.…

    • 1348 Words
    • 6 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    British Airways Strategic Management
    • 6300 Words
    • 22 Pages

    British Airways Strategic Management

    The main aim of this report was for the purpose of producing s strategic plan using theories of strategic management for British Airways that can be implemented over the next three year period. At the same time, being the United Kingdom’s leader in airline operations, British Airways has faced an increase in competition over the last 10 years and thus has had to contend with an increasing amount of the market share being shared by more and more firms.…

    • 6300 Words
    • 22 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Faa Part 43
    • 1416 Words
    • 6 Pages

    Faa Part 43

    When we talk about aviation maintenance, we speak of repairs, alterations and the act of preserving an aircraft in its original airworthy condition. An airworthiness certificate is given to an aircraft after countless hours of design, research and testing. And in order to keep this certificate valid; an aircraft must be maintained in accordance with a certain specification. These specifications are brought to us by the Federal Aviation Administration. The Federal Aviation Regulation part that spells out these rules is found in part 43. These acts are performed to prevent harm to pilots, passengers, and even innocent bystander that may become involved in an incident due to improper maintenance. As maintenance managers, we must understand these implications that must be followed, so that we may ensure that our facility is performing to the standards set upon us by the FAA. The Federal Aviation Act of 1958 allowed for the regulation of air commerce in such manner as to best promote its development and safety. This brought about a rulemaking process to insure that all aspects of aviation could be regulated in a way as to provide maximum safety to all. This was the initial birth of 14 CFR 43, or Part 43 of the FAR 's which is ironically titled Maintenance, Preventive Maintenance, Rebuilding, and Alteration (Federal Aviation Regulations [FAR], VII, 1997). This part has been primarily written for individuals or repair facilities that may be performing some sort of maintenance, preventive maintenance, rebuilding and or alterations. It refers to a number of qualified individuals that include holders of mechanic, repairman, air carrier, or even a pilot 's certificate, that may perform an array of the procedures listed in this part. So when it comes down to it, we as maintenance managers must know and live by FAR part 43 in order for our employees to work and perform in a legal and safe manor. As the title implies, this part of…

    • 1416 Words
    • 6 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    United Airlines
    • 23413 Words
    • 94 Pages

    United Airlines

    Comprehensive Term Project United Airlines [pic] Prepared By: Presented to: Jeffrey R. Nystrom Management 4500 Business Policy and Strategic Management November 18, 2008 Table of Contents SECTION 1: CASE STUDY 1 1.1 Background / History 1 1.2 Organizational Mission 1 1.3 External Environment 2 1.4 Internal State of Affairs 4 1.5 Generic Strategy 5 1.6 Long-Term Objectives 5 1.7 Grand Strategies 5 1.8 Short-Term Objectives 6 1.9 Functional Tactics 7 1.10 Strategic Execution 8 1.11 Executive Bonus Compensation Plans 8 1.12 Current and Historical Culture and Structure 9 1.13 Strategic Controls 10 1.14 Innovation and Entrepreneurship 11 SECTION 2: IDENTIFICATION OF KEY STRATEGIC ISSUES 12 Culture: 12 Market share: 12 Economy: 12 SECTION 3: ANALYSIS AND EVALUATION 13 3.1 External Environment 13 3.2 Internal Analysis 16 3.3 SWOT Analysis 18 3.4 Organizational Mission 18 3.5 Generic Strategy 19 3.6 Long-Term Objectives 20 3.7 Grand Strategies 21 3.8 Short-Term Objectives 22 3.9 Functional Tactics 24 3.10 Strategic Execution 25 3.11 Executive Bonus Compensation Plans 25 3.12 Company Culture, Structure, and Leadership 26 3.13 Strategic Control 27 3.14 Innovation and Entrepreneurship 28 SECTION 4: RECOMMENDATIONS 29 4.1 External Environment – Opportunities and Threats 29 4.2 Internal Environment – Strengths and Weaknesses 30 4.3 Organizational Mission 30 4.4 Generic Strategy 31 4.5 Long-Term Objectives 33 4.6 Grand Strategies 33 4.7 Short-Term Objectives and Action Plans 35 4.8 Strategic Execution 35 4.9 Executive Bonus Compensation Plans 36 4.10 Strategy Implementation 37 4.11 Strategic and Operational Controls 40 4.12 Innovation and Entrepreneurship 42 Section 1 Appendices 43 Appendix 1A - United Airlines Timeline 43 Appendix 1B - Corporate Responsibility Statement 45…

    • 23413 Words
    • 94 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Project Report: Jet Airways
    • 4103 Words
    • 17 Pages

    Project Report: Jet Airways

    support from the initial to the final level, which enabled us to develop a deep…

    • 4103 Words
    • 17 Pages
    Powerful Essays
    Read More

Related Topics