Preview

BUS 508 Week 6 Assignment 2

Better Essays
Open Document
Open Document
1366 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
BUS 508 Week 6 Assignment 2
RUNNING HEAD: AMERICAN AIRLINES

American Airlines and US Airway’s Merger
By Aveon Sims
Strayer University

BUS 508 Contemporary Business
Professor Jean Fonkoua
August 24, 2014

Abstract
American Airlines has suffered tremendous profit losses over the last few years. The losses have been so great that the company filed Chapter 11 bankruptcy. The news for the Chapter 11 bankruptcy protection was a shock to many, considering the fact that they had enough money to operate and cover their losses through the following year. The merger indeed was great decision on behalf of American Airlines. The merger itself was questionable. The Department of Justice filed a lawsuit against regarding concerns that it could raise prices for consumers. A settlement was reached and the world largest airline has been formed.

American Airlines has been suffering for many years. The company has suffered more losses than profits. Jobs have been cut; benefits have been scaled back, and the pilots of American Airlines are paid a lot lower salaries than their competitors. Many of them have been furloughed. All of these and many other factors have contributed to American deciding to create the world largest airlines with US Airways. In this essay I will discuss the circumstances that resulted in the merger, assess the significant positive (or negative) effects of the merger, and examine the organizational structure that has resulted from the merger.
American Airlines filed for bankruptcy in November 2011. According to an interview with Richard Quest of CNN, Thomas Horton the new CEO of American Airlines stated that the company was forced into bankruptcy because of the cost disadvantages it faced compared to it’s competitors that had already gone through a bankruptcy. The news came as a shock to many. The company had enough money to sustain the losses that it may incur through the next year. Although the company had the money to operate, the company

You May Also Find These Documents Helpful

  • Powerful Essays

    Assignment 4-Bus 517

    • 2043 Words
    • 9 Pages

    In a project, project managers do more than just putting out fires and keeping the project on track. They also innovate and adapt to ever-changing circumstances (Larson & Gray, 2012). With that said, project team members (or resources) are often assigned work outside of the project in question, and may even be involved in other projects in an organization. It is typical in the popular matrix project organization that project team members do not report directly to the project manager, but rather a functional manager. This makes it even more important that the project manager have the skills to get work accomplished through others.In the project life cycle, there will mostly be unexpected issues or concerns that can arise. When these issues or concerns surface, a Project manager must be geared up to deal with them. If project issues are ignored, they can potentially affect the upshot of the project and its completion. In the case of communication strategies in the description of this assignment (based on the textbook), the nature of the project team upon approaching the implementation is a staid, unforeseen, and a crucial one. The following predicaments have been observed, and strategies (as well as resolutions) will be conversed in this assignment:…

    • 2043 Words
    • 9 Pages
    Powerful Essays
  • Powerful Essays

    The merger between AA and U.S Airways was necessary after chapter 11 of bankruptcy was filed. They had to get bankruptcy protection due to high cost of operation, labor relation problems, high fuel prices and a slowdown in travel demand. The merger was finalized in December 2013.…

    • 1821 Words
    • 5 Pages
    Powerful Essays
  • Better Essays

    BUS 644 Week 2 Assignment

    • 1031 Words
    • 3 Pages

    The American Hospital Association provides suggestion that hospitals can use to measure quality, but there is not a set standard that hospitals can follow to measure quality. However, there are four standards that many hospitals use or take into consideration when want to measure the quality of the hospital’s performance. The hospital can use regulatory inspection, surveys of consumers’ experiences, third party assessments, and statistical indicators.…

    • 1031 Words
    • 3 Pages
    Better Essays
  • Satisfactory Essays

    Measured by revenue passenger miles, American Airlines (19.1%) currently maintains the market share leadership position in the U.S. with Southwest (18.3%), Delta (16.9%) and United (14.5%) following closely behind – Figure 1 (right) shows the breakdown of the major U.S. airlines and their share as of December 2016. The market has historically been highly fragmented, mainly due to regulation to spur monopolistic trends and promote a competitive landscape. Therefore it is uncommon to see airlines with share greater than…

    • 605 Words
    • 3 Pages
    Satisfactory Essays
  • Satisfactory Essays

    BUS600 Week 5 Assignment

    • 788 Words
    • 3 Pages

    Workplace bullying is behavior that is threatening, humiliating, or intimidating, it also involves work interference, or sabotage, which prevents work from getting done, and it can also include verbal abuse (WBI, 2014). With such far-reaching implications, workplace bullying can affect everything from morale and effective communication, to competency and efficiency, it can even extend to safety and health concerns in extreme cases. This paper will provide a review of the 2011 article entitled Workplace Bullying: Costly and Preventable describing the impact of workplace bullying on both the victims and the organization coupled with my personal experiences of workplace bullying and concluding with the recommendation of two techniques from the Wiedmer article that can be implemented in workplace bullying.…

    • 788 Words
    • 3 Pages
    Satisfactory Essays
  • Better Essays

    This paper will evaluate the reasons social media marketing has become exceedingly popular among business of all sizes. This assignment will analyze the advantages and disadvantages of social media marketing for business entrepreneurs. I will research two other businesses has utilized social media marketing. Lastly, this paper will speculate the impact social media will have on business over the next decade, while identifying the skills individuals need to improve in order to take advantages of the changes.…

    • 1235 Words
    • 5 Pages
    Better Essays
  • Good Essays

    Delta's Song Airline

    • 820 Words
    • 4 Pages

    1. Shortly after 9/11, with a slow economy and new –found fears of air travel, most airlines were losing tons of money and several major airlines went bankrupt. Despite this, some low-price, low-cost airlines, such as Southwest and JetBlue still managed to make profits. Delta took notice of this and after three years of the company losing billions of dollars they decided to try something radically different by creating a separately branded airline called Song.…

    • 820 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Alaska Airlines Crash

    • 799 Words
    • 4 Pages

    In the transportation industry, unions are common which made handling this crisis more difficult. The difficulty is due to every move or conversation the airlines make are out for the public to view and criticize. "Airing the dirty laundry" of Alaska Airlines was an extremely embarrassing situation . Management could not support the criticisms for fear of completely destroying their reputation. However, those criticizing the company were employees and knew firsthand what was happening. In the end, the company has to acknowledge the mismanagement of corporate management team. This spelled trouble for the…

    • 799 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Just like in any other industry, if uncontrollable economic conditions take action it can cause certain consumer trends that may either hurt or help your current financial standing. American Airlines is affected by these economic changes on a yearly basis that alters their customers’ perceptions about the company which ultimately hurt…

    • 2498 Words
    • 10 Pages
    Powerful Essays
  • Good Essays

    Bus 630 Week 2 Assignment

    • 404 Words
    • 2 Pages

    The following worksheet contains cost and revenue data for Shop 48 and is typical of the company’s many outlets:…

    • 404 Words
    • 2 Pages
    Good Essays
  • Powerful Essays

    Over the many decades, this industry has existed; several airlines have declared bankruptcy and struggled to stay alive once on the other end of the bankruptcy. Very few of these chapter 11 filing airlines have truly endured the hard times and succeeded. This industry is facing a financial predicament and the future for the airline industry does not look good. The predicament that these industry faces that were accelerated by external shocks. According to Wilson (2005) the war in Iraq, the terrorist attacks on 9/11, the outbreak of Stars, and the crash of the stock market bubble of the millennium is some of the causes of the financial crisis that the U. S. airlines are facing, which has led to a $32 billion loss for the industry.…

    • 2884 Words
    • 12 Pages
    Powerful Essays
  • Powerful Essays

    Airfrance Klm Merger Case

    • 2238 Words
    • 9 Pages

    In 2004 Europe’s largest airline group was formed after the European Commission had approved a merger between French Air France and Dutch KLM. A merger of this dimension certainly has major influences on the economy. This paper will give an insight on the incidents of this instance, the economic consequences and it will deal with the question whether the European Commission’s decision was reasonable.…

    • 2238 Words
    • 9 Pages
    Powerful Essays
  • Better Essays

    BATNA Final Report

    • 1511 Words
    • 5 Pages

    Muse Air was struggling amid the 1982 traffic controllers’ strike, a massive debt to service and shrinking cash reserves. By the end of 1984, they were looking for a merger to keep it afloat. In 1985 culminated the purchase of Muse Air by its long time nemesis and rival, Southwest Airlines. Southwest Airlines paid USD 60.5 millions in stock and cash for Muse Air when Muse Air was on the verge of collapse in 1985. After completing the acquisition, Southwest Airlines renamed Muse Air as Transtar Airlines in 1986. Transtar Airlines became a wholly owned subsidiary of Southwest Airlines and operated as an independent airline. Southwest acquired the company and a series of complex negotiations between Southwest Airlines and Transtar instigated. An agreement on combined master seniority list is reached in the last negotiation between pilot groups. Nonetheless, Transtar Pilots Association (TPA) Board of Directors (BOD) rejected the proposed Integrated Seniority List (ISL) believing that such act would create more leverage for their Merger Committee to obtain a more favourable ISL. The rejection however, resulted in escalation of anger and distrust between union presidents and causing entire breakdown to the negotiation.…

    • 1511 Words
    • 5 Pages
    Better Essays
  • Powerful Essays

    Chaos in the Skies

    • 5921 Words
    • 24 Pages

    The case provides an opportunity to analyse the Airline Industry both pre- and post-9/11. It shows how one major event in the business environment can reshape many aspects in both the macro and competitive environment of an industry. In turn this requires a reshaping of strategies for most of the individual companies in the industry in order to cope with this new environment. It also provides an opportunity for students to recommend how airlines might better plan for, as well as react to, disruptive events such as 9/11 happening in the future.…

    • 5921 Words
    • 24 Pages
    Powerful Essays
  • Better Essays

    Managment Process

    • 1409 Words
    • 6 Pages

    Bibliography: Aheles, A. (2011, December 18). Route to bankruptcy: Uncontrollable market forces hurt american, but so did its actions. Retrieved from http://www.star-telegram.com/2011/12/16/3601197/american-airlines-bankruptcy.html…

    • 1409 Words
    • 6 Pages
    Better Essays