Preparing a Comprehensive Case Analysis, Part 1
Preparing a comprehensive case analysis, part 1
By
Angela Toppino
BUS 490 – Business Policy
Strayer University – Sand Lake
Professor Jamali
November 8, 2012
Preparing a comprehensive case analysis, part 1
Abstract
This paper is the first part in preparing a comprehensive case analysis for U.S. Airways. How this particular company could possibly take advantage of some external opportunities, along with a strategy that could address some possible threats will be discussed. A competitive Profile Matrix will be constructed and will include some major competitors of U.S. Airways along with a few success factors that may be critical for this company to succeed. Finally, an External Factor Evaluation Matrix will be constructed from the PESTEL framework to help summarize and evaluate the current business situation of U.S. Airways while assessing opportunities and threats the company may be facing.
Introduction All-American Airways began in 1939 as the first airmail service, changing names several times – due to buy outs and mergers – until February 27, 1979 when US Airways was born (Going Green, 2012). They filed for Chapter 11 bankruptcy in August 2002 and without halting operations they not only turned things around and pulled themselves out of bankruptcy in 2003 (Gallagher, 2003), they also reported a net profit of $240 million in 2010. The Dallas Ft. Worth (DFW) airport is currently the third busiest airport in the world (Fegan, 2012) and fly’s to more than 200 locations worldwide - 210 to be exact. U.S. Airways does not have an official mission statement – at least not known to the public. However, their Dallas Fort Worth Airport’s mission reads: DFW International Airport will provide our customers outstanding facilities and services, expanding global access and economic benefits to those we serve (Fegan, 2012). This company has come a long way since its beginning and has proven high levels of corporate responsibility pertaining to the environment,
By
Angela Toppino
BUS 490 – Business Policy
Strayer University – Sand Lake
Professor Jamali
November 8, 2012
Preparing a comprehensive case analysis, part 1
Abstract
This paper is the first part in preparing a comprehensive case analysis for U.S. Airways. How this particular company could possibly take advantage of some external opportunities, along with a strategy that could address some possible threats will be discussed. A competitive Profile Matrix will be constructed and will include some major competitors of U.S. Airways along with a few success factors that may be critical for this company to succeed. Finally, an External Factor Evaluation Matrix will be constructed from the PESTEL framework to help summarize and evaluate the current business situation of U.S. Airways while assessing opportunities and threats the company may be facing.
Introduction All-American Airways began in 1939 as the first airmail service, changing names several times – due to buy outs and mergers – until February 27, 1979 when US Airways was born (Going Green, 2012). They filed for Chapter 11 bankruptcy in August 2002 and without halting operations they not only turned things around and pulled themselves out of bankruptcy in 2003 (Gallagher, 2003), they also reported a net profit of $240 million in 2010. The Dallas Ft. Worth (DFW) airport is currently the third busiest airport in the world (Fegan, 2012) and fly’s to more than 200 locations worldwide - 210 to be exact. U.S. Airways does not have an official mission statement – at least not known to the public. However, their Dallas Fort Worth Airport’s mission reads: DFW International Airport will provide our customers outstanding facilities and services, expanding global access and economic benefits to those we serve (Fegan, 2012). This company has come a long way since its beginning and has proven high levels of corporate responsibility pertaining to the environment,
References: Gallagher, D. J. (2003, October). Revenue and Contract Compliance Audit. Denver, CO: Department of Aviation. Retrieved from http://www.denvergov.org/Portals/3/documents/123101-US_AIRWAYS-2003.pdf Going Green. (2012, July). Retrieved from US Airways: http://www.usairways.com/en-US/aboutus/pressroom/gogreen/green.html Fegan, J. P. (2012). Strategic Plan. Retrieved from DWF Airport: http://www.dfwairport.com/cs/groups/public/documents/webasset/p1_008161.pdf Info Refuge. (2012). Retrieved from US Airways EFE Matrix: http://www.inforefuge.com/us-airways-efe-matrix Info Refuge. (2012). Retrieved from US Airways SWOT Analysis: http://www.inforefuge.com/us-airways-swot-analysis Scatigna, L. (2011, August 3). Big Name Companies Not Doing Well. Retrieved from The Financial Physician: http://www.thefinancialphysician.com/blog/2011/08/big-name-companies-not-doing-well/ usairways.com. (2012). Retrieved from US Airways - Past and Present: http://www.usairways.com/en-US/aboutus/pressroom/history.html