Solution
Business Research Methods – Course Handout
MBA – Semester II – Class of 2014
Faculty: Vishal Mishra
Qualifications: PhD (Strategic Management), M.M.S (Systems/Marketing)
Contact Details: Room No. – E 213; Ph – 9948494348 (Mob.); Email: vmishra@ibsindia.org
Meeting Hours: All (working) week-days - with prior appointment
1. Instruction Details
Course Duration: 33 sessions of 75 minutes each,
2. Course Details
A. Course Objective: To provide basic concepts of research methods that can help managers in business decision making process. The course aims to develop a practical approach of analyzing business situations, across domains and industries, using quantitative and/or qualitative analysis techniques.
B. Instruction Methodology: Case Discussions.
The students are advised to go through the specified cases along with the study material required for that case.
C. Suggested Titles (Text and Reference):
1. Research Methodology (concepts & cases); Deepak Chawla & Neena Sondhi, Vikas Publishing (prescribed) 2. Business Research Methods: William G. Zikmund, Thomson South – Western, India Edition 3. Business Research Methods: Donald R. Cooper and Ramela S. Schnider, Tata McGraw Hill Publishing Co. Ltd., 4. Marketing Research: Naresh Malhotra, Pearson Education.
3. Code of Conduct
Students are expected to follow the IBS code of conduct.
A. Attendance
Students must strictly adhere to the class timings. No student will be allowed to enter the class after the scheduled timings. In order to be able to write the final examination students must maintain at least 75% attendance in the class.
B. Discipline and Conduct in the class
The topic-wise schedule of delivery is attached. The students are advised to go through the background reading material and study/analyze the cases (scheduled for the session) before coming to each session.
Students should feel
MBA – Semester II – Class of 2014
Faculty: Vishal Mishra
Qualifications: PhD (Strategic Management), M.M.S (Systems/Marketing)
Contact Details: Room No. – E 213; Ph – 9948494348 (Mob.); Email: vmishra@ibsindia.org
Meeting Hours: All (working) week-days - with prior appointment
1. Instruction Details
Course Duration: 33 sessions of 75 minutes each,
2. Course Details
A. Course Objective: To provide basic concepts of research methods that can help managers in business decision making process. The course aims to develop a practical approach of analyzing business situations, across domains and industries, using quantitative and/or qualitative analysis techniques.
B. Instruction Methodology: Case Discussions.
The students are advised to go through the specified cases along with the study material required for that case.
C. Suggested Titles (Text and Reference):
1. Research Methodology (concepts & cases); Deepak Chawla & Neena Sondhi, Vikas Publishing (prescribed) 2. Business Research Methods: William G. Zikmund, Thomson South – Western, India Edition 3. Business Research Methods: Donald R. Cooper and Ramela S. Schnider, Tata McGraw Hill Publishing Co. Ltd., 4. Marketing Research: Naresh Malhotra, Pearson Education.
3. Code of Conduct
Students are expected to follow the IBS code of conduct.
A. Attendance
Students must strictly adhere to the class timings. No student will be allowed to enter the class after the scheduled timings. In order to be able to write the final examination students must maintain at least 75% attendance in the class.
B. Discipline and Conduct in the class
The topic-wise schedule of delivery is attached. The students are advised to go through the background reading material and study/analyze the cases (scheduled for the session) before coming to each session.
Students should feel