secondary research on movie theaters
The purpose of this assignment is to conduct secondary research and write about the experience of being in a high traffic retail environment. I will be using the five senses (sight, sound, smell, touch, and taste) to identify important issues that are relevant to this environment. The environment I chose to visit was a movie theater in Woodbridge called Colossus. This is one of the highest traffic movie theaters I have ever been too, and it remains highly rated. I chose this idea because I feel like it is easy to gauge how a person feels about the environment from just seeing their reactions and expressions from the time they are buying the ticket, to after the movie is finished.
As I was conducting my secondary research, I found that key important factors as to what makes a great movie theater start with, showing great movies. Without feature movies being shown, no consumers would go to the specific movie theater at all, it is the first step to drawing people in. The next factor in creating a high traffic theater is by offering good prices, or deals/ promotions. (Moore, 2013) When a movie theater is a few dollars more then the next, it tends to draw people away from going there because they know that the few dollars add up.
A theater such as Colossus is reasonably priced, offers cheap Tuesdays, as well as membership cards where discounts are given for the frequent movie-theater goers. Size of the movie theater also plays a roll in attracting more customers. Colossus is a giant theater, so it can support the high traffic volume without keeping people waiting too long. (Moore, 2013) Some theaters are to small and can not handle the demand, thus forcing people to go somewhere else because they do not want to wait in line. This also has to do with customer service. The movie theater process is supposed to be simple. The customer walks in, buys a ticket, receives food, watches the movie, and then leaves. When customer service
As I was conducting my secondary research, I found that key important factors as to what makes a great movie theater start with, showing great movies. Without feature movies being shown, no consumers would go to the specific movie theater at all, it is the first step to drawing people in. The next factor in creating a high traffic theater is by offering good prices, or deals/ promotions. (Moore, 2013) When a movie theater is a few dollars more then the next, it tends to draw people away from going there because they know that the few dollars add up.
A theater such as Colossus is reasonably priced, offers cheap Tuesdays, as well as membership cards where discounts are given for the frequent movie-theater goers. Size of the movie theater also plays a roll in attracting more customers. Colossus is a giant theater, so it can support the high traffic volume without keeping people waiting too long. (Moore, 2013) Some theaters are to small and can not handle the demand, thus forcing people to go somewhere else because they do not want to wait in line. This also has to do with customer service. The movie theater process is supposed to be simple. The customer walks in, buys a ticket, receives food, watches the movie, and then leaves. When customer service
References: Walters , J. (2012). Understanding the movie theater business. Retrieved from http://www.examiner.com/article/cinepolis--cinemas/.the-ultimate-movie-watching-experience Moore, M. (2013). Here 's how we built a movie theater for the people. Retrieved from http://www.huffingtonpost.com/michael-moore/heres-how-we-built-a-movi_b_33123.html Mack , S. (2013). Role of perception. Retrieved from http://smallbusiness.chron.com/role-perception-consumer-behavior-67136.html