Preview

Saturday Night Live Commercial Analysis

Good Essays
Open Document
Open Document
527 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Saturday Night Live Commercial Analysis
The popular comedy show "Saturday Night Live" made a satirical skit about the very famous Pepsi ad and their reason was that the ad was, according to many opinions, evidently stereotypical, racist, and gave the wrong idea of protests. The show was making fun of the Pepsi commercial because within the ad there are common stereotypes used in it. Saturday Night Live is known by many all over the United States for its satirical use against real life issues. The Pepsi commercial was nor the first and last issue that the show makes fun of.
Saturday Night Live thought it would be humorous to the public to point out the stereotypical and racist parts of the commercial. The SNL actor Beck Bennet plays the part of a director of the ad and he is blamed on the skit for being stereotypical and offensive. For example, in the commercial and the SNL skit you see two African American young men dancing hip hop and an Asian man playing the cello whilst a man talking on the phone with Bennet points out how they are common stereotypes and many would find the racist and offensive. The Saturday Night Live episode ties together with real life because although the Pepsi ad was not intended to offend anyone, many were offended and hurt by both the message and the content in the commercial.
…show more content…
Although Pepsi did not intend to offend or hurt anyone with their ad they ended up doing so unintentionally because it is a delicate issue to comment on. The Pepsi Company should have been more cautious in the way they spoke about such a delicate topic. Saturday Night Live is meant to find humor in everything that goes on in our everyday life and they are just waiting for someone to mess up so they can joke about it. Saturday Night Live is a popular show for doing what they do and at the end of the day they bring a smile to people’s faces for lighting up delicate issues with

You May Also Find These Documents Helpful

  • Good Essays

    The producers of this commercial knew its target audience and went after it. It had a strong attention getter. Right from the beginning this commercial had my attention and maintained it throughout the entirety of the advertisement. It had strong appeals to pathos, ethos, and logos. This commercial worked for me, but for others I can see how this commercial came up short in getting their attention. For example, my views towards the music choice, the girl, and scenery corresponded well with what I wanted to see, but if you asked my mother about the commercial I’m sure there would be a completely different reaction to the commercial. In fact when I was watching the commercial in class in preparation for writing this analysis the girl who sits behind me watched the commercial over my shoulder and said that she thought the commercial was “ stupid”. It wasn’t until this moment that I realized the importance of pathos, ethos, and logos and how different each person’s appeals truly…

    • 834 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    Companies only spend 30 seconds per resume, so we can assume that it will be the same here. We should keep it short and concise with only key information.…

    • 505 Words
    • 3 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Every time I watch the Superbowl, I find myself (under the interrogative look of my friends) bitching about the effectiveness of “xyz” commercial that somehow succeeded in producing laughter among the audience. Then I start explaining that too often the joke becomes bigger than the brand and when it does, chances are you will most likely remember the punch line than the advertiser. If you just invested $2.6 million for a 30 sec. and everybody misses the point, it’s a huge waste of money.…

    • 122 Words
    • 1 Page
    Satisfactory Essays
  • Satisfactory Essays

    The only Superbowl commercial I can remember was the mountain dew commercial. It said "Feel Everything Fade Away". I think they meant by that by if you drink mountain dew you'll feel better about everything. I think if that is so I think others should buy it. It would possibly stop people from doing drugs. There would be less smoking with mountain dew. There would be less people dieing from drugs or…

    • 73 Words
    • 1 Page
    Satisfactory Essays
  • Satisfactory Essays

    The SNL commercial expresses satire by discussing the pepsi commercial in a sarcastic way, also known as imitating it. This way, people will either find it humerous or incredibly rude, which is always the outcome in quality humerous videos.…

    • 336 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Whether we want to or not, we all remember our first cars. Small, slow, clunky, and sometimes a little rusty, they usually weren’t something impressive. Transporting us to work, school, and home again and providing a level of freedom that we had never enjoyed before, they were necessary in our everyday lives. For that, we all retain fond memories; however, we all acknowledge that, when given the choice, we would have chosen to drive the coolest car on the market, especially when we have people to impress. Chevrolet’s “Boy Meets Impala” commercial of 1958 plays on this scenario, featuring strong pathos, connection to a specific audience, vital contextual ties, and persuasive content meant to encourage families to purchase the Impala convertible.…

    • 1094 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Commercials used in our society have certain characteristics for targeting age differences and gender, however there are some for both sexes. The ways commercials are presented is by highlighting specific material like edible substances or daily use items. Throughout the years, commercials have evolved and demonstrated unique ways to win the consumer's taste by using adorable or comedic tactics. Commercials in the Brave New World isn't that different from our own, well a a lot actually, but there are similarities.The commercials in the video highlights their products and how it's being presented to the targeted audience.…

    • 391 Words
    • 2 Pages
    Good Essays
  • Satisfactory Essays

    Old Spice Analysis

    • 835 Words
    • 4 Pages

    Commercials are always targeting specific audiences with certain angles or visuals in the ad, for example, the Old Spice Company is a male deodorant and body wash producer but in this commercial the spokesperson is trying to convince women that they want their men to wear Old Spice. This particular ad is directed towards audiences that are couples, and even single males who want to appeal more to the women. The…

    • 835 Words
    • 4 Pages
    Satisfactory Essays
  • Good Essays

    Chipotle Satire

    • 620 Words
    • 3 Pages

    Funny or Die uses ridicule to point out how hyperbolic and fooling the animation is in the Chipotle commercial. For example, in the original commercial, the animated scarecrow happily chops up some peppers, and makes a Chipotle bowl for a customer. The audience finds this cute, and begins to see Chipotle as a nicer and healthier institution. Anyone that knows of Chipotle knows they use meat, yet vegetables have a healthier image to the consumer. The audience will laugh, yet deep down they’ll feel Chipotle, and other fast food restaurants have attempted to delude them. This will make them feel a kind of mistrust towards food ads, accomplishing Funny or Dies goal of making the audience not choose their food just because of ads.…

    • 620 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Jack Links

    • 585 Words
    • 3 Pages

    The ad is telling the story of a Sasquatch accidently running into some golfers. The golfers decide to have some fun with it and shake up a beer to give to the Sasquatch. The Sasquatch then opens the beer and it explodes all in his face; meanwhile, the golfers are dying laughing. They speed off in their golf cart; however, the Sasquatch catches up to them and tips the golf cart over. Surprisingly the actions during the ad have no associations with the product what so ever. The emotion that the ad appeals to is humor.…

    • 585 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    The Super Bowl is an American tradition full of cuisine, laughter, and competition. Millions of people have social gatherings to enjoy the game. However, sometimes the Super Bowl is not the main event. For years, Super Bowl commercials have been distinguished for their creativity, delivering laughter, sorrow, and at times a call to action for their audience. “Best Buds,” a Super Bowl commercial from 2014, was a light-hearted moment where the public was presented with the friendship of a dog and a horse intertwined with a beer corporation. On the other hand, Super Bowl commercials have been criticized often for their lack of meaning in today’s society; Bruce Horovitz’s article “Why Super Bowl ads don’t matter anymore” went so far as to say that…

    • 201 Words
    • 1 Page
    Satisfactory Essays
  • Good Essays

    It provokes the feeling of insignificance within African Americans because Budweiser suggests that friendship is their limit in society by stating “the neighbors… out in the kitchen, swapping ideas with good friends. This is fun and this calls for Budweiser.” Looking at the ad you can imply that the men are not business associates, but just neighborhood friends having fun. However, in the advertisement targeting Caucasians, Budweiser implies that whites are hard working and affluent people and goes as far as saying they can solve all the world’s…

    • 996 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    The Super Bowl, it is considered the pinnacle of achievement when it comes to football prowess. Furthermore, any marketing professional knows that airing a well-liked, talked about, ad during the Super Bowl is the ultimate marketing achievement. However, in the same way the game itself has evolved since its inception fifty years ago, so has the marketing industry and the way advertisers present their company or product. Read below to learn more about how companies have moved beyond a short commercial during the Super Bowl itself to fully capitalize on the event:…

    • 416 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    The Pepsi adverts can be seen as targeting a potentially narrow demographic. Most Pepsi adverts today consist of high profile football players advertising their brand. In theory Pepsi are narrowing their target market as football is a sport mainly enjoyed by men, although its female fan base is constantly growing. On the other hand, the use of football within their advertising makes Pepsi more appealing to a wider age range. This shows as the adverts starring David Beckham have been some of the most successful to date.…

    • 427 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    The commercial aims at a more general audience because everyone can read on stereotypes and participate in stereotyping- even women whom the commercial is trying to defend. To narrow down an audience who would be mostly affected would be to look at those who use…

    • 1162 Words
    • 5 Pages
    Good Essays