What Does Budweiser Appeal To African Americans?
The Budweiser advertisements that ran in 1962, subconsciously suggests white supremacy over African Americans. This idea arises when readers see both advertisements, one that ran in African-American magazines and the other in white-oriented family magazines. At first glance, the advertisements imply that the only way to have a good time is by drinking Budweiser and it appeals to both African Americans and Caucasians, but when the two advertisements are contrasted there are significant differences that indicate unintentional racism. 1962 was a time period of Civil Rights Movement initiated by African Americans to gain equal rights whites had. Blacks had endured years of segregation and discrimination from whites. Jim Crow laws were passed
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It provokes the feeling of insignificance within African Americans because Budweiser suggests that friendship is their limit in society by stating “the neighbors… out in the kitchen, swapping ideas with good friends. This is fun and this calls for Budweiser.” Looking at the ad you can imply that the men are not business associates, but just neighborhood friends having fun. However, in the advertisement targeting Caucasians, Budweiser implies that whites are hard working and affluent people and goes as far as saying they can solve all the world’s …show more content…
The goal of the ads was not to degrade anyone but to appeal to the masses to essentially gain more buyers and expose their product to a different culture. After analyzing the advertisements, I’m able to see how African Americans have overcome the discrimination they’ve gone through in the past and how society has reacted to this change. However, Some African Americans are still discriminated against today, certainly not as bad as before, but many still face obstacles that whites do not. One prime example of this can be seen in President Barack Obama. When he campaigned for presidency in 2008 many people were amazed that for the first time in U.S history an African American man was running to be in office. He gained a lot of support from the black community because he gave them a feeling of hope that their voices would be heard and all though he had many supporters, he also had people who criticized and opposed his actions for the part being that he’s black. They couldn’t succumb the idea of being governed by an African American man because they have the notion that blacks are inferior and unable to take leadership. So when he became elected president, many of his opposers started becoming way to harsh on him and attributing every negative occurrence in society to him. This just comes to show that many people are still
It provokes the feeling of insignificance within African Americans because Budweiser suggests that friendship is their limit in society by stating “the neighbors… out in the kitchen, swapping ideas with good friends. This is fun and this calls for Budweiser.” Looking at the ad you can imply that the men are not business associates, but just neighborhood friends having fun. However, in the advertisement targeting Caucasians, Budweiser implies that whites are hard working and affluent people and goes as far as saying they can solve all the world’s …show more content…
The goal of the ads was not to degrade anyone but to appeal to the masses to essentially gain more buyers and expose their product to a different culture. After analyzing the advertisements, I’m able to see how African Americans have overcome the discrimination they’ve gone through in the past and how society has reacted to this change. However, Some African Americans are still discriminated against today, certainly not as bad as before, but many still face obstacles that whites do not. One prime example of this can be seen in President Barack Obama. When he campaigned for presidency in 2008 many people were amazed that for the first time in U.S history an African American man was running to be in office. He gained a lot of support from the black community because he gave them a feeling of hope that their voices would be heard and all though he had many supporters, he also had people who criticized and opposed his actions for the part being that he’s black. They couldn’t succumb the idea of being governed by an African American man because they have the notion that blacks are inferior and unable to take leadership. So when he became elected president, many of his opposers started becoming way to harsh on him and attributing every negative occurrence in society to him. This just comes to show that many people are still