Royal Greenland Analysis
Methodology section
My report will be based on the top part of marketing process. The first thing I am going to find out about company’s mission and vision to get a better overview of the overall purpose of an organisation, in our case Royal Greenland company. After that, I am going to continue with the biggest and the most important part of my report- analysis section. Firstly I will do analysis of the company’s internal factors using M. Porters tool value chain. Onwards, I am going to figure out in which market- B2C, B2B or B2G is our company belongs to in a demand analysis. My third point will be analysis of competition where I will apply Porters 5 forces to clarify the level of competition in a given sector. Further on in analysis of distribution I will use supply chain. Thereafter my last analysis will be PEST model, which stands for P- political, E- economy, S- social and T-technological factors. After all analysis are made, I can sum up the internal and external analysis with SWOT. After figuring out strengths, weaknesses, opportunities and threats I can make conclusions based on my findings.
Analysis section
Mission and vision
Royal Greenland is company which produce process and distribute seafood products. Royal Greenland’s vision is to be an internationally recognized, trend-setting, and preferred supplier of seafood products. Company’s mission state that Royal Greenland must be a profitable international company whose earnings create possibilities for renewal and growth to the benefit of its owners, staff and the societies in which it operates. Based on these statements Royal Greenland has set goal a clear to be on the top of the seafood market.
Analysis of company’s internal factors
One of the most used models in analysing company internally is model developed by M. Porter and is named value chain. The main idea is that value chain creates value and by that brings profit to the company. The activities can be divided into two groups: primary and
My report will be based on the top part of marketing process. The first thing I am going to find out about company’s mission and vision to get a better overview of the overall purpose of an organisation, in our case Royal Greenland company. After that, I am going to continue with the biggest and the most important part of my report- analysis section. Firstly I will do analysis of the company’s internal factors using M. Porters tool value chain. Onwards, I am going to figure out in which market- B2C, B2B or B2G is our company belongs to in a demand analysis. My third point will be analysis of competition where I will apply Porters 5 forces to clarify the level of competition in a given sector. Further on in analysis of distribution I will use supply chain. Thereafter my last analysis will be PEST model, which stands for P- political, E- economy, S- social and T-technological factors. After all analysis are made, I can sum up the internal and external analysis with SWOT. After figuring out strengths, weaknesses, opportunities and threats I can make conclusions based on my findings.
Analysis section
Mission and vision
Royal Greenland is company which produce process and distribute seafood products. Royal Greenland’s vision is to be an internationally recognized, trend-setting, and preferred supplier of seafood products. Company’s mission state that Royal Greenland must be a profitable international company whose earnings create possibilities for renewal and growth to the benefit of its owners, staff and the societies in which it operates. Based on these statements Royal Greenland has set goal a clear to be on the top of the seafood market.
Analysis of company’s internal factors
One of the most used models in analysing company internally is model developed by M. Porter and is named value chain. The main idea is that value chain creates value and by that brings profit to the company. The activities can be divided into two groups: primary and