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Ice Fili Case Summary

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Ice Fili Case Summary
Ice-Fili
Situation Analysis Ice-Fili is a Russian ice cream producer who can survive during the hard time in Russia while some competitors left the market. Since Russian ice cream market became more competitive, Ice-Fili tried to maintain its market share leadership among domestic, regional, international producers. Value chain analysis and SWOT were conducted below.
Value chain analysis was conducted to show the capabilities of the firm in various activities.

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Firm infrastructure- Ice-Fili used both older generation and newly imported equipment to produce the large varieties of ice cream with high quality.

Human Resource Management-compensation structure based on qualification, hardship, hazards, overtime,
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