Diet Coke
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Management On Coca Cola
The Partial Requirement for The Fulfillment of the MBA Degree
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_____________
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TABLE OF CONTENTS
Topics Introduction Vision of coca cola Mission Statement of coca cola Value of coca cola Objective of coca cola Goal of coca cola History of Coca Cola Coca Cola in Pakistan Today of coca cola Market Conduction Market Position Organizational Hierarchy Board of directors Financial data Business Portfolio and Growth Strategies of Coke Portfolio Portfolio analysis SWOT analysis Five forces applied on coca cola Growth strategy Marketing Environments Microenvironment Macro environment Competitive environment Rivals \ competitor Competitive advantage Market Segmentation & Positioning Strategy Market segmentation Coke segmentation strategy
Page # 12 13 13 14 14 17 16 18 19 20 21 23
15
24 27 29 32(a,b) 33 36 40
44 44
45
48 48
Positioning
Product Strategy Level of coke as a product Branding
51
53
53
-6Product Line Decisions Advertising Advertisement Objective Setting of advertising budget Advertising Strategy Advertisement Media Recommendations & Conclusions 54
56 56 58
56 56
Executive Summary:
T
he Coca-Cola Company is a global business enterprise and one of two main soft drink sellers. Study of this report helps the reader to know that how Coca-Cola has achieved its current market position. This report enlightens those factors that company has adopted during its long journey of 52 years in Pakistan. This report includes the introduction, micro and macro environment factors affecting coke, segmentation and positioning strategy and advertising methods that company uses and much more. The reader of this report can expect that after having complete study he/she can certainly have a broader view of the operations of Coca-Cola in Pakistan. Like who are the competitors, what are the problems that company facing in expanding its business etc. In Pakistan Coca-Cola is very
Management On Coca Cola
The Partial Requirement for The Fulfillment of the MBA Degree
-3-
-4-
_____________
-5-
TABLE OF CONTENTS
Topics Introduction Vision of coca cola Mission Statement of coca cola Value of coca cola Objective of coca cola Goal of coca cola History of Coca Cola Coca Cola in Pakistan Today of coca cola Market Conduction Market Position Organizational Hierarchy Board of directors Financial data Business Portfolio and Growth Strategies of Coke Portfolio Portfolio analysis SWOT analysis Five forces applied on coca cola Growth strategy Marketing Environments Microenvironment Macro environment Competitive environment Rivals \ competitor Competitive advantage Market Segmentation & Positioning Strategy Market segmentation Coke segmentation strategy
Page # 12 13 13 14 14 17 16 18 19 20 21 23
15
24 27 29 32(a,b) 33 36 40
44 44
45
48 48
Positioning
Product Strategy Level of coke as a product Branding
51
53
53
-6Product Line Decisions Advertising Advertisement Objective Setting of advertising budget Advertising Strategy Advertisement Media Recommendations & Conclusions 54
56 56 58
56 56
Executive Summary:
T
he Coca-Cola Company is a global business enterprise and one of two main soft drink sellers. Study of this report helps the reader to know that how Coca-Cola has achieved its current market position. This report enlightens those factors that company has adopted during its long journey of 52 years in Pakistan. This report includes the introduction, micro and macro environment factors affecting coke, segmentation and positioning strategy and advertising methods that company uses and much more. The reader of this report can expect that after having complete study he/she can certainly have a broader view of the operations of Coca-Cola in Pakistan. Like who are the competitors, what are the problems that company facing in expanding its business etc. In Pakistan Coca-Cola is very