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Coke vs Pepsi

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Coke vs Pepsi
Volume 12 Issue 12 Version 1.0 Year 2012 Type: Double Blind Peer Reviewed International Research Journal Publisher: Global Journals Inc. (USA) Online ISSN: 2249-4588 & Print ISSN: 0975-5853

Global Journal of Management and Business Research

Consumer Preference Coca Cola versus Pepsi-Cola
By Abdul Munam Jamil Paracha, Muhammad Waqas, Ali Raza Khan & Sohaib Ahmad
University of Lahore, Pakistan.

Abstract - This study is conducted between two global giants Coca Cola & Pepsi-cola. This research paper is basically a comparative study of two well known competitors in beverage industry of Pakistan which are Pepsi Cola & Coca Cola. The primary purpose of this paper is to find out which company is leading the market. This research required us to conduct the consumer research on why they chose the drink. To find out the factors & reasons that influence to choose their preferred drink.

Keywords : Giants, Comparative, Competitors, Leading, Factor & Reasons.
GJMBR-A Classification : FOR Code: 150505,150501, JEL Code: D11, D12

ConsumerPreferenceCocaColaversusPepsi-Cola
Strictly as per the compliance and regulations of:

© 2012. Abdul Munam Jamil Paracha, Muhammad Waqas, Ali Raza Khan & Sohaib Ahmad. This is a research/review paper, distributed under the terms of the Creative Commons Attribution-Noncommercial 3.0 Unported License http://creativecommons.org/licenses/by-nc/3.0/), permitting all non-commercial use, distribution, and reproduction in any medium, provided the original work is properly cited.

Consumer Preference Coca Cola Versus Pepsi-Cola
Abdul Munam Jamil Paracha , Muhammad Waqas , Ali Raza Khan & Sohaib Ahmad
Abstract - This study is conducted between two global giants
Coca Cola & Pepsi-cola. This research paper is basically a comparative study of two well known competitors in beverage industry of Pakistan which are Pepsi Cola & Coca Cola. The primary purpose of this paper is to find out which company is leading the market. This research
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