Research on Fast Food Restaurants
Research topics in business and Management
A-Marketing
1. A comparative study on application of advertising through cell phone framework among various types of goods and services 2. Market entry strategy in an emerging market using Country of Origin information 3. Impact of brand awareness on consumer/brand loyalty: A study of packages milk brands 4. Characteristics of customer loyalty: impact of brand image or product characteristics/attributes – A study of packaged milk brands 5. Effect of self-placement of habitual buying products on their sales 6. Determinants of consumer buying behavior through mega stores in (country name) 7. Consumer response towards country of origin (experiment) comparison between higher involvement and lower involvement products 8. Relationship between website attributes and customer satisfaction: A study of E-commerce systems in (city name) 9. Customer Delight in banking 10. To identify service quality gaps in banking sector: A comparative study of local and foreign banks 11. Effects of occupational status on women food buying and cooking behavior 12. Effects of employee smiling on customer satisfaction with the transaction in banks and cellular industry of (country name) 13. Effects of gender on family buying decision 14. Effects of recession on consumer buying behavior 15. Factors effecting positive and negative word of mouth in restaurant industry 16. The effect of brand image on consumer taste preference 17. The effect of recession on promotional activities 18. The effect of recession advertising 19. Factors effecting level of impulse buying 20. Effects of technology change on information seeking habits of individuals 21. Effects of product and consumer characteristics on free sample trail/usage 22. Consumer response to unethical retailer behavior 23. Relationship between consumers internal usage practices and awareness to internal advertising 24.
A-Marketing
1. A comparative study on application of advertising through cell phone framework among various types of goods and services 2. Market entry strategy in an emerging market using Country of Origin information 3. Impact of brand awareness on consumer/brand loyalty: A study of packages milk brands 4. Characteristics of customer loyalty: impact of brand image or product characteristics/attributes – A study of packaged milk brands 5. Effect of self-placement of habitual buying products on their sales 6. Determinants of consumer buying behavior through mega stores in (country name) 7. Consumer response towards country of origin (experiment) comparison between higher involvement and lower involvement products 8. Relationship between website attributes and customer satisfaction: A study of E-commerce systems in (city name) 9. Customer Delight in banking 10. To identify service quality gaps in banking sector: A comparative study of local and foreign banks 11. Effects of occupational status on women food buying and cooking behavior 12. Effects of employee smiling on customer satisfaction with the transaction in banks and cellular industry of (country name) 13. Effects of gender on family buying decision 14. Effects of recession on consumer buying behavior 15. Factors effecting positive and negative word of mouth in restaurant industry 16. The effect of brand image on consumer taste preference 17. The effect of recession on promotional activities 18. The effect of recession advertising 19. Factors effecting level of impulse buying 20. Effects of technology change on information seeking habits of individuals 21. Effects of product and consumer characteristics on free sample trail/usage 22. Consumer response to unethical retailer behavior 23. Relationship between consumers internal usage practices and awareness to internal advertising 24.