Study
KULTYY. SAID
Introduction
• Franklin Pierce College was founded in 1962 by
Frank S. DiPietro
• This research project was conducted from
September to December of 2004 for the population of Franklin Pierce College.
• The population of our survey was based on the
1,591 Franklin Pierce College students on the
Rindge campus.
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Problem Statement
Our research team came to the conclusion that there is a lack of fast food facilities in the Rindge area. We came to the conclusion that:
Research is necessary to determine if
Franklin Pierce College students would patronize a fast food chain in Rindge, NH
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Research Objectives
• Determine what criteria are important to consumers with respect to …show more content…
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Conclusions Continued
• 78.3% of students reported that they would patronize a fast food establishment in Rindge.
• Subway was recorded as having the highest customer satisfaction ratings at
28.3%, Wendy’s followed with 25.8%.
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Discussion
• More than 87.5% of respondents surveyed replied strongly agree, agree, or neutral when asked if they would patronize a fast food restaurant.
• We found that our research for our literature review stated that McDonald’s was the top choice for favorite fast food restaurant. Our survey showed that students would prefer a Wendy’s.
• We also found that our research stated that Papa John’s had the highest rating for customer service. Our survey respondents had little to no knowledge of the Papa
John’s restaurant.
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Recommendations
• A fast food restaurant should open in the Rindge area, preferably close to campus.
• There should be a drive-thru option based on our surveys results of 50% of students strongly agreeing or agreeing with this option.
• There should be a fast food establishment which offers late night service for students. Our survey resulted that
70.8% of students strongly agreed or agreed that they get hungry between the hours of 10pm and