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Gsw 1120 Mobile Advertising

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Gsw 1120 Mobile Advertising
Anas Almeshari
Professor Bryan Gattozzi
GSW 1120
07 April, 2013
Mobile Advertising: The Future of Marketing

Mobile advertising can be seen as the practice by which an organization through its marketers, communicates with its consumers through any mobile device or network by placing advertisements for increasing awareness of their brands. The origin of mobile marketing started through SMS (Short Message Service), MMS (Multimedia Message Service). Now, because of the ever changing world and with the help of its new and improved technologies, many advancements have been made in the ways an organization interacts with is consumers. The way this works is simple. The company involved collects the phone numbers of the customers at the point of purchase and messages are sent to them when there is an upcoming sale in order to create awareness. Discount coupons are also sent through messages sometimes. …show more content…
Web. 7 Apr 2013. <http://www.phonemarketings.com/>
Carracher, Jamie. "How Baby Boomers Are Embracing Digital Media." Mashable (2011): n.pag. Web. 7 Apr 2013.
Gahran, Amy. "5 Tips For Getting Started With Mobile Advertising." (2012): n.pag. Web. 5 Apr 2013.
Hirsch, Robin. "Digital Marketing." whole brain group (2013): n.pag. Web. 7 Apr 2013.
Holmes, Ryan. "The Cant Miss Social Media Trends for 2013." Fast Company n.pag. Web. 7 Apr 2013.
Hultgren, Kaylee. "User Generated Ads, Social Media Growing Trends in Super Bowl Viewership." CableFax (2013): n.pag. Web. 7 Apr 2013.
Kallas, Priit. "26 Socil Media Marketing Trends for 2013." Dreamgrow (2012): n.pag. Web. 7 Apr 2013.
Olenski, Steve. "Is Location Based Advertising The Future Of Mobile Marketing And Mobile Advertising?." Forbes n.pag. Web. 5 Apr 2013.
Potnis, Nameet. "Growing Trends in the Media and Digital Sector." (2012): n.pag. Web. 5 Apr 2013.
Southgate, Duncan. "Top 10 Digital Predictions." Millard Brown (2012): n.pag. Web. 5 Apr
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