COMCAST v3
STRATEGIC MANAGEMENT OF COMCAST CORPORATION
AN EXTERNAL AND INTERNAL ENVIRONMENTS ANALYSIS
Table of contents
1. Introduction..............................................................................................................................................2
2. External Environment………………………..………………………………………………….……...2 2.1. Basic Characteristics of the Environment …………………………………………...……………2
2.2. PEST Analysis……………………………………………………………………..………………3 2.2.1. Political Factors………………....………………………………………………………….3 2.2.2. Social Factors…..………………………………………………………...……...................3 2.2.3. Technological Factors…………………..…………….........................……………………3 2.3. Competitor Analysis……………………………………………………………………………….3 2.4. Analysis of industry competition…………………………………………………………………..4 2.5. Analysis of future trends……….…………………………………………………………………..5
3. Internal Analysis………………………………………………………………………………………...6
4. References……………………………………………………………………………………………….7
1. Introduction
Comcast Corporation was established in 1963 on the joint purchase of American Cable Systems (Associated Press, 2011). With a small starting base of US$ 3 million in revenue during the 1970s, Comcast rapidly expanded to become the world’s largest media company and the leading revenue generator in terms of content broadcasting and cable sectors (Fabrikant, 1990). Comcast is also one of the largest internet and television services providers in the U.S. Headquartered in Philadelphia, Pennsylvania, the company’s key revenue channels include the followings: featured movies, TV programs and series, theatrical exhibition, cable TV channels (E-Entertainment, Golf Channel, NBCSN) and broadcasting, OTA national broadcasting channels (NBC, Telemundo), digital distribution, internet services provider, film production (Universal Pictures), and themed parks and resorts under the Universal brand name (Norman, 2012). Comcast’s 2013 revenue and net
AN EXTERNAL AND INTERNAL ENVIRONMENTS ANALYSIS
Table of contents
1. Introduction..............................................................................................................................................2
2. External Environment………………………..………………………………………………….……...2 2.1. Basic Characteristics of the Environment …………………………………………...……………2
2.2. PEST Analysis……………………………………………………………………..………………3 2.2.1. Political Factors………………....………………………………………………………….3 2.2.2. Social Factors…..………………………………………………………...……...................3 2.2.3. Technological Factors…………………..…………….........................……………………3 2.3. Competitor Analysis……………………………………………………………………………….3 2.4. Analysis of industry competition…………………………………………………………………..4 2.5. Analysis of future trends……….…………………………………………………………………..5
3. Internal Analysis………………………………………………………………………………………...6
4. References……………………………………………………………………………………………….7
1. Introduction
Comcast Corporation was established in 1963 on the joint purchase of American Cable Systems (Associated Press, 2011). With a small starting base of US$ 3 million in revenue during the 1970s, Comcast rapidly expanded to become the world’s largest media company and the leading revenue generator in terms of content broadcasting and cable sectors (Fabrikant, 1990). Comcast is also one of the largest internet and television services providers in the U.S. Headquartered in Philadelphia, Pennsylvania, the company’s key revenue channels include the followings: featured movies, TV programs and series, theatrical exhibition, cable TV channels (E-Entertainment, Golf Channel, NBCSN) and broadcasting, OTA national broadcasting channels (NBC, Telemundo), digital distribution, internet services provider, film production (Universal Pictures), and themed parks and resorts under the Universal brand name (Norman, 2012). Comcast’s 2013 revenue and net
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