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Porsche - Strategic management case

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Porsche - Strategic management case
BUS 497A

California State University Northridge
Fall 2013

List of content
History ................................................................................................................................................. 2
Takeover by Volkswagen................................................................................................................. 2
SWOT analysis ................................................................................................................................... 3
Strengths........................................................................................................................................... 3
Weaknesses ...................................................................................................................................... 5
Opportunities .................................................................................................................................... 5
Threats .............................................................................................................................................. 6
Products .............................................................................................................................................. 9
Boxster/Cayman ............................................................................................................................... 9
Cayenne .......................................................................................................................................... 11
Panamera ........................................................................................................................................ 12
911 .................................................................................................................................................. 14
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