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CORPORATE STRATEGIC MANAGEMENT

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CORPORATE STRATEGIC MANAGEMENT
CORPORATE STRATEGIC MANAGEMENT
Part 1
1.1 Axiata Company profile
1.2 Company mission and Organization Chart
Part 2
2.1 Axiata products
Models Analysis
2.2 Ansoff Matrix
2.3 Pestle Analyis
2.4 Product life cycle
2.5 The BCG matrix(applied by the Company)
2.6 The 5 forces
2.7 The generic Strategies
2.8 Axiata Competitors(Robi) and SWOT analysis
Part 3
Question 1
Question 2
Part 4
4.1 – General opinion about Axiata and suggestions

Axiata Group Berhad (AXIATA)
1.1 Axiata Company introduction and history
Axiata Group Berhad, an investment holding company, provides telecommunication and network transmission related services. The company offers, mobile telecommunication, passive infrastructure leasing, interconnect leased, pay television transmission, and other data services, and telecommunication network capacity, infrastructure, and services. It also provides financing, infrastructure and e-commerce, cable television and multimedia, information technology, data and backbone, fixed wireless, and transmission infrastructure, television broadcasting generated services and direct-to-home satellite pay television services, and mobile application and content services. In addition, the company offers over-the-top and other on demand content services; strategic and business development, management, administrative, and support services; fiber optic transmission network services; and electronic wallet services. Further, it is involved in the property development and letting of property for commercial purposes; trading electronic consumer products; trading and distribution of communication devices and related products; managing retail stores; and dealing in marketable securities. The company has approximately 240 million mobile subscribers in Asia. It operates primarily under the brands of Celcom in countries like:
Malaysia,
XL in Indonesia,
Dialog in Sri Lanka,
Robi in Bangladesh,
Smart in Cambodia,
Idea in India,
M1 in Singapore.
The company
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