Pestel Analysis Campus Romania
Pestel analysis
Political factors: * With the joining of the European Union – sponsorship for higher education related programs * Increase in demand for higher education – the number of students, around the world, grew by 300% and the number of universities have tripled in the last 30 years, therefore the demand for student accommodation has also increased * A university diploma is becoming more and more necessary in order to obtain a decent job as higher education is now “common” amongst the masses of people. * The growth of the tourism sector is a great opportunity for the summer; Cluj-Napoca is one of the most important intellectual centres of Romania, as well as one of the country’s largest cities, historical and entertainment centres. * “Declaration of Bologna” – increase of competitiveness of higher education of the European Union State Members
http://www.unibuc.ro/uploads_ro/images/96/STRATEGIE.pdf
Economical factors: * Size of project – large project resulting in high costs * Growth in the value of the land and building * Weak competition ( existent accommodation is in poor condition as it has been designed during the communism era and has not been dated since * Competitors : university campuses ( however insufficient and old), other private campuses, home lettings; during the summer motels constitute competition for the tourism sector * Highly-qualified workforce * Well-developed infrastructure * Attractiveness of Cluj-Napoca as a * Significant economic resources * Low cost of: - Materials * Cheap labour * Maintenance http://www.studentie.ro/campus/CREDITE_PENTRU_STUDENTI_SI_VIITORI_STUDENTI/c-851-a-52079 http://www.studentie.ro/campus/AGENTIE_DE_CREDITE_PENTRU_VIITORII_STUDENTI/c-849-a-31953
Social factors: * Large increase in demand for higher education * Increase in the population of the town- during the academic year the population of the town
Political factors: * With the joining of the European Union – sponsorship for higher education related programs * Increase in demand for higher education – the number of students, around the world, grew by 300% and the number of universities have tripled in the last 30 years, therefore the demand for student accommodation has also increased * A university diploma is becoming more and more necessary in order to obtain a decent job as higher education is now “common” amongst the masses of people. * The growth of the tourism sector is a great opportunity for the summer; Cluj-Napoca is one of the most important intellectual centres of Romania, as well as one of the country’s largest cities, historical and entertainment centres. * “Declaration of Bologna” – increase of competitiveness of higher education of the European Union State Members
http://www.unibuc.ro/uploads_ro/images/96/STRATEGIE.pdf
Economical factors: * Size of project – large project resulting in high costs * Growth in the value of the land and building * Weak competition ( existent accommodation is in poor condition as it has been designed during the communism era and has not been dated since * Competitors : university campuses ( however insufficient and old), other private campuses, home lettings; during the summer motels constitute competition for the tourism sector * Highly-qualified workforce * Well-developed infrastructure * Attractiveness of Cluj-Napoca as a * Significant economic resources * Low cost of: - Materials * Cheap labour * Maintenance http://www.studentie.ro/campus/CREDITE_PENTRU_STUDENTI_SI_VIITORI_STUDENTI/c-851-a-52079 http://www.studentie.ro/campus/AGENTIE_DE_CREDITE_PENTRU_VIITORII_STUDENTI/c-849-a-31953
Social factors: * Large increase in demand for higher education * Increase in the population of the town- during the academic year the population of the town