factors affecting guest choice of hotel
Johnson & Wales University
ScholarsArchive@JWU
MBA Student Scholarship
The Alan Shawn Feinstein Graduate School
2-14-2013
Factors Affecting Students’ Decision of Hotel
Selection
Mingyang Liu
Johnson & Wales University - Providence, MGL375@wildcats.jwu.edu
Ritong He
Johnson & Wales University - Providence, RGH625@wildcats.jwu.edu
Follow this and additional works at: http://scholarsarchive.jwu.edu/mba_student
Part of the Hospitality Administration and Management Commons, Marketing Commons, and the Tourism and Travel Commons
Repository Citation
Liu, Mingyang and He, Ritong, "Factors Affecting Students’ Decision of Hotel Selection" (2013). MBA Student Scholarship. Paper 17. http://scholarsarchive.jwu.edu/mba_student/17 This Research Paper is brought to you for free and open access by the The Alan Shawn Feinstein Graduate School at ScholarsArchive@JWU. It has been accepted for inclusion in MBA Student Scholarship by an authorized administrator of ScholarsArchive@JWU. For more information, please contact egearing@jwu.edu. Running Head:
STUDENTS’ DECISIONS ON HOTEL SELECTION
Factors Affecting Students’ Decision of Hotel Selection
Mingyang Liu
Ritong He
Johnson & Wales University
Feinstein Graduate School
Author Note
Submitted for RSCH 5500
Professor Martin W. Sivula
February 14, 2013
2
STUDENTS’ DECISIONS ON HOTEL SELECTION
Abstract
The goal of this research is to identify the factors affecting students’ hotel choices, to examine the impact of hotel servers when a potential guest selects a hotel, and to determine how hotel servers influence a student’s preference. The target populations for this study were Johnson & Wales University students who had stayed in U.S. hotels. A print-out questionnaire survey was distributed, descriptive statistics, and z-tests were used to address the research hypothesis. The results of the study indicated a significant positive relationship between hotel services and
ScholarsArchive@JWU
MBA Student Scholarship
The Alan Shawn Feinstein Graduate School
2-14-2013
Factors Affecting Students’ Decision of Hotel
Selection
Mingyang Liu
Johnson & Wales University - Providence, MGL375@wildcats.jwu.edu
Ritong He
Johnson & Wales University - Providence, RGH625@wildcats.jwu.edu
Follow this and additional works at: http://scholarsarchive.jwu.edu/mba_student
Part of the Hospitality Administration and Management Commons, Marketing Commons, and the Tourism and Travel Commons
Repository Citation
Liu, Mingyang and He, Ritong, "Factors Affecting Students’ Decision of Hotel Selection" (2013). MBA Student Scholarship. Paper 17. http://scholarsarchive.jwu.edu/mba_student/17 This Research Paper is brought to you for free and open access by the The Alan Shawn Feinstein Graduate School at ScholarsArchive@JWU. It has been accepted for inclusion in MBA Student Scholarship by an authorized administrator of ScholarsArchive@JWU. For more information, please contact egearing@jwu.edu. Running Head:
STUDENTS’ DECISIONS ON HOTEL SELECTION
Factors Affecting Students’ Decision of Hotel Selection
Mingyang Liu
Ritong He
Johnson & Wales University
Feinstein Graduate School
Author Note
Submitted for RSCH 5500
Professor Martin W. Sivula
February 14, 2013
2
STUDENTS’ DECISIONS ON HOTEL SELECTION
Abstract
The goal of this research is to identify the factors affecting students’ hotel choices, to examine the impact of hotel servers when a potential guest selects a hotel, and to determine how hotel servers influence a student’s preference. The target populations for this study were Johnson & Wales University students who had stayed in U.S. hotels. A print-out questionnaire survey was distributed, descriptive statistics, and z-tests were used to address the research hypothesis. The results of the study indicated a significant positive relationship between hotel services and
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