Feasib
I. MARKETING ASPECT
Business Description:
The bar menu offers finger foods and beverages such as beer, cocktails and mocktail to choose from the all items are prepared daily with fresh ingredients.
Place where people can come to relax and have a good time and enjoy great drinks. From the moment customer enters the bar, they will experience great finger foods such as our pork barbeque, pork sisig with other beverages
LOGO DESCRIPTION:
A bar is an establishment where the customer enjoyed the ambiance, product and services. A place where food and alcoholic drinks where served to customers. A combined barroom and grillroom. THE BOSS BAR AND GRILL LOGO represents the customers which we treated like a boss.
TARGET MARKET
Age: 18 years old and above.
Gender: Our target market will be male and female.
Occupation: Working Employees
Economic Status: Employed and Unemployed
SWOT ANALYSIS:
[pic]
STRENGTH: 1. Affordable price on food and beverages 2. Friendly and accomodating staff 3. Stock availability 4. Fully air-conditioned
WEAKNESS:
5. New to the public
OPPORTUNITIES:
6. Possible customers from the universities and business staff from that area 7. Job opportunities 8. Gaining trust to the public
THREATS:
9. Competitors 10. Seasonal Weather
COMPETITORS ANALYSIS
[pic]
STRENGTH • They are already establish
• Location is identified by people
• No direct competitors
WEAKNESSES • High selling product
• Limeted choise of food
• Not fully air-conditioned
OPPORTUNITIES • Loyalty of customers
• Provides more highly equipment’s and machines
THREATS • Climate change
• Similar companies with quick service
Business Description:
The bar menu offers finger foods and beverages such as beer, cocktails and mocktail to choose from the all items are prepared daily with fresh ingredients.
Place where people can come to relax and have a good time and enjoy great drinks. From the moment customer enters the bar, they will experience great finger foods such as our pork barbeque, pork sisig with other beverages
LOGO DESCRIPTION:
A bar is an establishment where the customer enjoyed the ambiance, product and services. A place where food and alcoholic drinks where served to customers. A combined barroom and grillroom. THE BOSS BAR AND GRILL LOGO represents the customers which we treated like a boss.
TARGET MARKET
Age: 18 years old and above.
Gender: Our target market will be male and female.
Occupation: Working Employees
Economic Status: Employed and Unemployed
SWOT ANALYSIS:
[pic]
STRENGTH: 1. Affordable price on food and beverages 2. Friendly and accomodating staff 3. Stock availability 4. Fully air-conditioned
WEAKNESS:
5. New to the public
OPPORTUNITIES:
6. Possible customers from the universities and business staff from that area 7. Job opportunities 8. Gaining trust to the public
THREATS:
9. Competitors 10. Seasonal Weather
COMPETITORS ANALYSIS
[pic]
STRENGTH • They are already establish
• Location is identified by people
• No direct competitors
WEAKNESSES • High selling product
• Limeted choise of food
• Not fully air-conditioned
OPPORTUNITIES • Loyalty of customers
• Provides more highly equipment’s and machines
THREATS • Climate change
• Similar companies with quick service