Pest Tesco Pakistan
Marketing Planning in a Global Environment Group Assignment No: 1 Topic: What is the purpose of a Political, Economic, Social and Technical (PEST) environmental analysis for companies in relation to their global (marketing) strategy? Present a PEST analysis for ONE of the following four companies: the computer chip manufacturer Intel the train operator Scotrail the food etc. retailer Tesco the book shop retailer John Smiths {draw:frame} Group Members: Bushra Yaseen Naureen Ruftaj Mahmood Ali Suhaib Hussain Baluch Submitted to: Sushil Mohan Dated: 26/February/2010 {pcut:paragraph_to_cut} Introduction: The assignment aims to apply the PEST analysis for TESCO (a British international grocery and general merchandising retail chain) if they were to launch the stores in Pakistan. The assignment takes into consideration all the factors (Political, Economical, Social & Technological) which might affect Tesco when it starts operating in Pakistan. {draw:frame} {draw:custom-shape} {draw:frame} What is PEST? Why Pest is used? PEST is an abbreviation of political, economical, social and technological analysis which describes the macro environment factors used to conduct a strategic analysis or performing market research. Political Analysis includes political stability, legal framework for contract enforcement, intellectual property protection, trade regulations & tariffs, pricing regulations, taxation - tax rates and incentives, wage legislation - minimum wage and overtime, product labelling requirements, environmental regulations. Economical Analysis includes type of economic system in countries of operation, government intervention in the free market, exchange rates & stability of host country currency, efficiency of financial markets, infrastructure quality, skill level of workforce, labour costs, business cycle stage, economic growth rate, unemployment rate,
References: Websites: http://www.tescocorporate.com/plc/ir/pres_results/analyst_packs/ap2009/prelim09/prelim09.pdf http://en.wikipedia.org/wiki/PEST_analysis http://www.mindtools.com/pages/article/newTMC_09.htm http://www.cbr.gov.pk/ *Author & Textbooks*: Kotler, P., and Keller, K.L. (2006) Marketing Management, 12th ed, Prentice Hall, London. AGUILAR, F.J. (1967) Scanning the business environment. New York: Macmillan. Johnson, G., Scholes, K., and Whittington R. (2008) Exploring Corporate Strategy Text Cases, 8th ed, Prentice Hall, London. Narayanan, V. K, and Fahey, L. (2001) Macro environmental_ Analysis_: Understanding the Environment Outside the Industry, in The Portable MBA in Strategy, 2nd ed, John Wiley & Sons, New York.