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Marketing Strategy of Cadbury

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Marketing Strategy of Cadbury
Contents * Executive summery * Company Analysis * Customer Analysis * Competitor Analysis * SWOT analysis * Pest analysis * Market segmentation * Selected marketing strategy (4Ps) * Short and long projection * Conclusion

Executive summery
Cadbury India is a food product company with interests in chocolate confectionery, milk food drinks, snacks, and candy. Cadbury is the market leader in chocolate .confectionery business with a market share over 70%. Some of the key brands of Cadbury are Cadbury dairy milk, 5 star, Perk, Eclairs, Celebration, Temptations, and Gems, In milk food drinks segment, Cadbury’s main product –Bournvita is the leading malted food Drink in the Country.

* Sell three kinds of confectionery : chocolate, gum and candy * Operates in over 60 countries. * 35000 direct and indirect suppliers * 187 years old * 45000 people are employed

Company Analysis
The company * Parent company: Cadbury plc * Indian subsidiary: Cadbury india ltd (CIL) * Cadbury is the worlds no 1 confectionery company and is 200 years young ..... The mission
Mission- “Cadbury in every pocket”

Company analysis
Market share :chocolate

Customer Analysis
Customer decision making process

Competitor analysis 1. Cadbury- Cadbury, 5Star , Bytes (chocolate snacks) Celebration, Dairy milk , Gems, perk 2. Nestle- Barone, kitkate, milky bar, munch, nestle 3. Amul- amul (choco zoo, chocomines) 4. Dairy milk is the market leader 5. 5 star- (heritage brand which came to India in 1969) has a market share of over 14%

Competitor Analysis

SWOT Analysis Strength * Reputed Internally as the topmost chocolate provider in the world. * The brand is well known to people & they can easily identify it from others * Cadbury the world leader in chocolate , is a well known force in marketing and distribution * Users have a positive perception about the
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