Easyjet Analysis
Impacts of Tourism and Travel, Transport and Logistics
EasyJet
TABLE OF CONTENTS
Introduction 3
Background 3
External Impacts 5 Political and Legal impacts 5 Economical impacts 6 Sociocultural impacts 7 Technological impacts 8 Environmental impacts 9
Other impacts 10 Staffing and recruiting 10 Branding 11 Competitors and competitive advantage 11 Future expansion 12
Conclusion 13
Recommendations: 15
References 16
Introduction
Nowadays aviation is a big industry. According to Hanlon (2004) it origins from 1919 just after the Second World War and half a century on it carries about 1.5 billion passengers a year, generating about $300 billion in revenue and employing about 1.7 million people.
Lots of companies are involved in that industry. The author focused his attention on easyJet because it is the fastest growing low budget airline in Europe.
The aim of the report is to identify and analyse the variety of impacts that affect the company. The author has formulated the following objectives in order to meet that aim: - to provide a background information about easyJet; - to analyse the political, economical, social, technological environment in which the company operates and the way they influence the organization; - to explore the internal issues of easyJet in terms of staffing, restructuring, switching to other products or services; - to look at the company’s competitors and critically evaluate its competitive advantage; - to summarize the company’s strengths, weaknesses, opportunities and threats and to provide recommendations
Background
EasyJet is one of the largest low cost carriers in Europe. This achievement is based on its strategy to provide point to point flying at low cost among the main European airports. Its mission statement is”To provide our customers with safe, good value, point-to-point air services. To effect and to offer a consistent and reliable product and fares
EasyJet
TABLE OF CONTENTS
Introduction 3
Background 3
External Impacts 5 Political and Legal impacts 5 Economical impacts 6 Sociocultural impacts 7 Technological impacts 8 Environmental impacts 9
Other impacts 10 Staffing and recruiting 10 Branding 11 Competitors and competitive advantage 11 Future expansion 12
Conclusion 13
Recommendations: 15
References 16
Introduction
Nowadays aviation is a big industry. According to Hanlon (2004) it origins from 1919 just after the Second World War and half a century on it carries about 1.5 billion passengers a year, generating about $300 billion in revenue and employing about 1.7 million people.
Lots of companies are involved in that industry. The author focused his attention on easyJet because it is the fastest growing low budget airline in Europe.
The aim of the report is to identify and analyse the variety of impacts that affect the company. The author has formulated the following objectives in order to meet that aim: - to provide a background information about easyJet; - to analyse the political, economical, social, technological environment in which the company operates and the way they influence the organization; - to explore the internal issues of easyJet in terms of staffing, restructuring, switching to other products or services; - to look at the company’s competitors and critically evaluate its competitive advantage; - to summarize the company’s strengths, weaknesses, opportunities and threats and to provide recommendations
Background
EasyJet is one of the largest low cost carriers in Europe. This achievement is based on its strategy to provide point to point flying at low cost among the main European airports. Its mission statement is”To provide our customers with safe, good value, point-to-point air services. To effect and to offer a consistent and reliable product and fares
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