LD0495 Assessment Brief London 1 
Module Code:
LD0495
Module Title:
Business Environment and Strategic Management
Distributed on:
Week 4
Hand in Date:
TBC
Further information about general assessment criteria, ARNA regulations, referencing and plagiarism can be found on the module’s site on the e-Learning Portal. Students are advised to read and follow this information.
Instructions on Assessment:
This assignment is an individual piece of work. It represents 100% of the module mark. Students are required to produce a management report focusing on Primark – a strategic business unit of Associated British Foods Plc. An assignment should demonstrate that you possess a high level of understanding about the operations of the company in the United Kingdom, which is the geographical focus of the analysis. You are expected to conduct your own research. The report should not exceed 4,000 words (excluding references and appendices) and should have the following structure with each section numbered exactly as shown below. Make sure you use exactly this structure for your report as otherwise penalties will apply.
Section/Title
Details/Guidance
Cover Page
Include module code, student ID and word count for the main text. Do not add pictures - keep the page clear and simple.
Contents
Include page numbers.
1 Introduction
(10 marks)
This section requires you to focus on the company (Primark) profile. As a starting point and the background to the report, this section should ‘set the scene’ by providing information on main products/services, the industry company operates in, main competitors and markets. Pay particular attention to recent financial data. Students are asked not to construct this section by cutting and pasting or simple copying material from the company’s website and other sources.
2 Analysis of the nature of the company’s environment: external conditions and influences affecting the industry
(30 marks)
In this section the students are required to analyse the industry. The analysis
LD0495
Module Title:
Business Environment and Strategic Management
Distributed on:
Week 4
Hand in Date:
TBC
Further information about general assessment criteria, ARNA regulations, referencing and plagiarism can be found on the module’s site on the e-Learning Portal. Students are advised to read and follow this information.
Instructions on Assessment:
This assignment is an individual piece of work. It represents 100% of the module mark. Students are required to produce a management report focusing on Primark – a strategic business unit of Associated British Foods Plc. An assignment should demonstrate that you possess a high level of understanding about the operations of the company in the United Kingdom, which is the geographical focus of the analysis. You are expected to conduct your own research. The report should not exceed 4,000 words (excluding references and appendices) and should have the following structure with each section numbered exactly as shown below. Make sure you use exactly this structure for your report as otherwise penalties will apply.
Section/Title
Details/Guidance
Cover Page
Include module code, student ID and word count for the main text. Do not add pictures - keep the page clear and simple.
Contents
Include page numbers.
1 Introduction
(10 marks)
This section requires you to focus on the company (Primark) profile. As a starting point and the background to the report, this section should ‘set the scene’ by providing information on main products/services, the industry company operates in, main competitors and markets. Pay particular attention to recent financial data. Students are asked not to construct this section by cutting and pasting or simple copying material from the company’s website and other sources.
2 Analysis of the nature of the company’s environment: external conditions and influences affecting the industry
(30 marks)
In this section the students are required to analyse the industry. The analysis