Operation Strategy of Coca Cola
Introduction
The Coca Cola Company one of the most popular soft drinks manufacturers in the world. Founded by Dr. John Styth Pemberton, who produced the cola flavoured syrup which is mixed with carbonated water. The beverage was first sold through a soda fountain in a Jacob’s pharmacy; Atlanta, Georgia. In 1893, seven years after first being invented, when Coca cola was registered with the United States Patent office. Today 10450 soft drink manufactured by the Coca Cola company are consumed every second the day. Coca Cola manufactures More than 21 different brands of beverages from bottled water to a good old coke, the most popular being coke.
The Coca cola’s target market is basically everyone. However, their biggest focus are people who fall between he age group of 18-25 that accounts for 40% of the total age segment. In addition, they manufacture beverage for children like Bibo to beverages for older people like coke and soda water. Coca cola tries to satisfy anyone and everyone with the products they manufacture. Moreover, due to the vast target market, it is evident that they need a very large work force. At the end of the company’s fiscal year 2011, coca cola companies total employees was 149 200. On average the turnover for in 2010 the turnover for 2010 was $35 119 Billion according to the annual review. Not Surprising that Coca cola is sold in more than 200 countries in the world. Although, Coca cola is not manufactured in all the countries in the world, it is sold almost everywhere.
Coca cola’s ability to anticipate the needs of customers are how they are able to create value for their customers. In addition, the company tries to work closely with chain retailers and small retailers to help them reduces costs and improve sales.
As with each successful company, there needs to be some sort of structure. Coca cola’s process flow for bottling coke is as follows;
1. Ingredients are delivered to the factory
2. New and old bottles are sort into the various
The Coca Cola Company one of the most popular soft drinks manufacturers in the world. Founded by Dr. John Styth Pemberton, who produced the cola flavoured syrup which is mixed with carbonated water. The beverage was first sold through a soda fountain in a Jacob’s pharmacy; Atlanta, Georgia. In 1893, seven years after first being invented, when Coca cola was registered with the United States Patent office. Today 10450 soft drink manufactured by the Coca Cola company are consumed every second the day. Coca Cola manufactures More than 21 different brands of beverages from bottled water to a good old coke, the most popular being coke.
The Coca cola’s target market is basically everyone. However, their biggest focus are people who fall between he age group of 18-25 that accounts for 40% of the total age segment. In addition, they manufacture beverage for children like Bibo to beverages for older people like coke and soda water. Coca cola tries to satisfy anyone and everyone with the products they manufacture. Moreover, due to the vast target market, it is evident that they need a very large work force. At the end of the company’s fiscal year 2011, coca cola companies total employees was 149 200. On average the turnover for in 2010 the turnover for 2010 was $35 119 Billion according to the annual review. Not Surprising that Coca cola is sold in more than 200 countries in the world. Although, Coca cola is not manufactured in all the countries in the world, it is sold almost everywhere.
Coca cola’s ability to anticipate the needs of customers are how they are able to create value for their customers. In addition, the company tries to work closely with chain retailers and small retailers to help them reduces costs and improve sales.
As with each successful company, there needs to be some sort of structure. Coca cola’s process flow for bottling coke is as follows;
1. Ingredients are delivered to the factory
2. New and old bottles are sort into the various
References: http://www.stock-analysis-on.net/NYSE/Company/Coca-Cola-Co/Analysis/Inventory retrieved on 24 september, 2012 http://www.thecoca-colacompany.com/dynamic/press_center/2012/08/sustainability-efforts.html retrieved 21 september, 2012