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POPULAR
Is using Groupon to sell tickets a good idea?
01/04/11
Kirk L. Wakefield
Sponsorship * Sponsorship * Volume 7 * Issue 10
Mon, 10/03/2011 - 13:37
Bill Glenn
No Comments
INVEST IN ASSETS, FOCUS ON OUTCOMES
It’s easy to become enamored by the assets of a sponsorship property. Their marks have a certain luster, the digital signage really “pops” and those thousands of Facebook and Twitter followers offer incredible potential.
It’s all nearly hypnotic. But before you start falling into a deep, deep sleep, wake up and remember it’s not about the assets. Sponsorships are about outcomes.
There is a litany of important outcomes we could highlight, but three are especially relevant to a brand’s overall sponsorship success:
1. Connect to emotion,
2. Deliver meaningfully engagement, and
3. Create distinction.
Read More+ * Sponsorship * Volume 7 * Issue 7
Wed, 06/29/2011 - 10:25
Danny Cooper
No Comments
WHAT METRICS DO SPONSORS WANT FROM AND ABOUT TEAMS? INTRODUCING THE SPORTS PROPERTY INDEX (SPI)
Brands Require Better Data to Make a Sponsorship Decision
Companies spent an estimated $12 billion for all sports sponsorship deals in 2010, according to IEG. That was an increase from 2009 and a trend expected to continue this
-------------------------------------------------
Top of Form
Bottom of Form
-------------------------------------------------
Top of Form
JOIN THE REPORT >>
Member Login:
Forgot your password?
Bottom of Form
RSS FEED
BLOGS
DAN'S DESK
GUEST BLOG
ARCHIVES * Volume 7 * Volume 6 * Volume 5 * Volume 4 * Volume 3 * Volume 2 * Volume 1
CATEGORIES
* Career Management * Interactive Media * Leadership * Research * Sales Management * Sponsorship * Ticket Sales & Service
-------------------------------------------------
POPULAR
Is using Groupon to sell tickets a good idea?
01/04/11
Kirk L. Wakefield
Sponsorship * Sponsorship * Volume 7 * Issue 10
Mon, 10/03/2011 - 13:37
Bill Glenn
No Comments
INVEST IN ASSETS, FOCUS ON OUTCOMES
It’s easy to become enamored by the assets of a sponsorship property. Their marks have a certain luster, the digital signage really “pops” and those thousands of Facebook and Twitter followers offer incredible potential.
It’s all nearly hypnotic. But before you start falling into a deep, deep sleep, wake up and remember it’s not about the assets. Sponsorships are about outcomes.
There is a litany of important outcomes we could highlight, but three are especially relevant to a brand’s overall sponsorship success:
1. Connect to emotion,
2. Deliver meaningfully engagement, and
3. Create distinction.
Read More+ * Sponsorship * Volume 7 * Issue 7
Wed, 06/29/2011 - 10:25
Danny Cooper
No Comments
WHAT METRICS DO SPONSORS WANT FROM AND ABOUT TEAMS? INTRODUCING THE SPORTS PROPERTY INDEX (SPI)
Brands Require Better Data to Make a Sponsorship Decision
Companies spent an estimated $12 billion for all sports sponsorship deals in 2010, according to IEG. That was an increase from 2009 and a trend expected to continue this