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Case Study: Why Are College Athletes Not Paid

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Case Study: Why Are College Athletes Not Paid
If College Sports is a Million Dollars Market, Why Are College Athletes Not Paid?
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If College Sports is a Million Dollars Market, Why Are College Athletes Not Paid?
College football and basketball athletics at most NCAA division one schools are big business industry. In most division one school, college Football revenues can gross up to 90 million dollars in revenue, and college basketball revenues can be as high as 48.8 million dollars. For last year’s Bowl Championship Series (BCS) champion, the University of Alabama has brought in over 82 million dollars in revenue. That was fifth highest gross in college football in 2012 football season. The University spends about 31.9 million dollars on their team expenses, allowing the University to profit about 45.1 million dollars. Who gets this left over millions? It is surely is not the college athletics. According to an article by Gregg Doyel (2013), the National College Players Association, the average college football player owes more than $3,000 from their own pocket pre a year. If you times that by four plus the four years …show more content…
The collegestats.org (2011) reported that a massive, multi-year deal with marketing firm IMG College, the Big Ten, and the Pac-12 to market to 68 schools across the country worth 25 million dollars a year. Over many different companies also pay college to market their logo to help promote their business. Some of companies are Under Armor, Nike. Yes the college athletes get to wear the merchandise, but it is the colleges that receive the money to help promote their stuff. It is estimated on average the college athletes may wear anywhere from five hundred dollars to over a thousand dollars-worth merchandise. These colleges receive over millions of dollars from Theses Company each time the athletes wears their
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