Oh My Siomai
CHAPTER I
EXECUTIVE SUMMARY
NAME OF THE BUSINESS
Oh My! Siomai! was chosen as the name of the store for some good reasons. The name is appealing to the target market we aim to cater to. Oh My! Siomai! represents a fast, reliable, and accessible impression to busy people or those who are always on the go – you eat while you go to school or to your work. Our product is different from other existing food outlets in terms of quality, cleanliness, unique taste, nutritious, healthy and affordable.
LOCATION
The location of the business is within the vicinity of the University Belt, which only means that we have lots of prospective customers to look up to. The store is situated at the Philippine – Japan Friendship Centre Manila Building located at Ricardo Papa St. Sampaloc, Manila. University Belt primarily Morayta is considerably the busiest street in the vicinity of the store, having several students and employees pass by and various highly visited establishments such as different building of schools, computer shops, gymnasium and many others it is really considered as a factor why we decided to put up this business in that area.
VISION AND MISSION STATEMENTS
Vision: Oh My! Siomai! store envisions itself to be the well-known food-to-go or quick-food-service store in the Philippines that offers a hundred percent customer satisfaction.
Mission: To establish a store that is committed in providing safe, reliable and reasonable price products to the customers as well as to satisfy their respective needs.
COMPANY OBJECTIVES
Short Range: * To assemble and recruit a team of competent, skilled and experienced employees. * To promote the Filipinos innovativeness on quality siomai food product. * To established good relationships with the customers. * To meet the consumers satisfaction by providing high quality products and services at reasonable price.
Long Range: * To be known as the most reliable and top competitive food-to-go store nationwide. * To
EXECUTIVE SUMMARY
NAME OF THE BUSINESS
Oh My! Siomai! was chosen as the name of the store for some good reasons. The name is appealing to the target market we aim to cater to. Oh My! Siomai! represents a fast, reliable, and accessible impression to busy people or those who are always on the go – you eat while you go to school or to your work. Our product is different from other existing food outlets in terms of quality, cleanliness, unique taste, nutritious, healthy and affordable.
LOCATION
The location of the business is within the vicinity of the University Belt, which only means that we have lots of prospective customers to look up to. The store is situated at the Philippine – Japan Friendship Centre Manila Building located at Ricardo Papa St. Sampaloc, Manila. University Belt primarily Morayta is considerably the busiest street in the vicinity of the store, having several students and employees pass by and various highly visited establishments such as different building of schools, computer shops, gymnasium and many others it is really considered as a factor why we decided to put up this business in that area.
VISION AND MISSION STATEMENTS
Vision: Oh My! Siomai! store envisions itself to be the well-known food-to-go or quick-food-service store in the Philippines that offers a hundred percent customer satisfaction.
Mission: To establish a store that is committed in providing safe, reliable and reasonable price products to the customers as well as to satisfy their respective needs.
COMPANY OBJECTIVES
Short Range: * To assemble and recruit a team of competent, skilled and experienced employees. * To promote the Filipinos innovativeness on quality siomai food product. * To established good relationships with the customers. * To meet the consumers satisfaction by providing high quality products and services at reasonable price.
Long Range: * To be known as the most reliable and top competitive food-to-go store nationwide. * To
Bibliography: * http://en.wikipedia.org/wiki/Siomai * Ramos, R. (2009). Module on ENMA 1023- Feasibility Study.