Amusement Park
Cover Sheet
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Location: Main Sea view, Plot. # 67 next to McDonalds, D.H.A Karachi.
Owners:
Mehwish Awais,
Amina Tariq,
Tahira Jamal, Furqan Zaheer and
Shiraz Ahmed
Date: 20th April, 05
Executive Summary
Mission
To be the premier Pakistani entertainment providers with a global reach, passionately pursuing value creation for all our customers.
Objectives
➢ Our objective is to achieve consumers’ satisfaction and loyalty by providing them with quality service, product and entertainment. ➢ To be the market leaders in entertainment industry in the next 5 years. ➢ To provide quality entertainment in order to prevent people from seeking entertainment from abroad.
Description of business
This business will provide entertainment to middle and upper class people. Entertainment provided by ‘Wet and Wild’ includes parasailing, wave runners, paddleboats, sailing, fast food, Sheesha, live band performance, and other water sport equipments. Customers are charged according to the services they use and no membership is required, as compared to Marina club and Dream world.
Financial Budget
Initial financing requested is Rs.14million loan to be paid off over 5 years to Saudi Pak leasing company. This debt will cover office space, construction cost and infrastructure and leased water equipments. The other details are clearly stated in our financial data with the help of cash flows, profit and loss statements and balance sheet.
Marketing Plan
The plan will benchmark our objectives for sales promotion, mass selling, and personal selling. We are focusing our marketing efforts on the MIDLLE AND UPPER CLASS families who have life style of hanging out on the weekends and people who look for adventurous but safe
[pic]
Location: Main Sea view, Plot. # 67 next to McDonalds, D.H.A Karachi.
Owners:
Mehwish Awais,
Amina Tariq,
Tahira Jamal, Furqan Zaheer and
Shiraz Ahmed
Date: 20th April, 05
Executive Summary
Mission
To be the premier Pakistani entertainment providers with a global reach, passionately pursuing value creation for all our customers.
Objectives
➢ Our objective is to achieve consumers’ satisfaction and loyalty by providing them with quality service, product and entertainment. ➢ To be the market leaders in entertainment industry in the next 5 years. ➢ To provide quality entertainment in order to prevent people from seeking entertainment from abroad.
Description of business
This business will provide entertainment to middle and upper class people. Entertainment provided by ‘Wet and Wild’ includes parasailing, wave runners, paddleboats, sailing, fast food, Sheesha, live band performance, and other water sport equipments. Customers are charged according to the services they use and no membership is required, as compared to Marina club and Dream world.
Financial Budget
Initial financing requested is Rs.14million loan to be paid off over 5 years to Saudi Pak leasing company. This debt will cover office space, construction cost and infrastructure and leased water equipments. The other details are clearly stated in our financial data with the help of cash flows, profit and loss statements and balance sheet.
Marketing Plan
The plan will benchmark our objectives for sales promotion, mass selling, and personal selling. We are focusing our marketing efforts on the MIDLLE AND UPPER CLASS families who have life style of hanging out on the weekends and people who look for adventurous but safe