Nokia Case Analysis
“Connecting People. Our goal is to build great mobile products that enable billions of people worldwide to enjoy more of what life has to offer. Our challenge is to achieve this in an increasingly dynamic and competitive environment”
Nokia wants to create a new world; to transform a big planet to a small village. Their vision is to create, build, and encourage people from all countries to communicate with each other in order to create a world where everybody is connected.
Nokia rivals have moved to smart phones and androids while Nokia has only just recently released their first smart phones leaving them trailing their rivals such as Apple and HTC. Intense competition from large companies such as; Apple, HTC, Blackberry, Sony Ericcson and LG, ect.
The power that customers have is rising because of the increasing number of choices in the mobile telecommunication industry.
With a lot of the Nokia competitors all offering similar packages (e.g. unlimited texts and calls) the industry is very price sensitive with customers seeking out the best value for their money.
Mobile phones are an everyday essential in people’s lives today and people would find it hard to replace, as customers would not be able to be in constant contact when away from the house. On the other hand, it could be said that customers would be able to contact people through others types of media such as social networking websites, email and home telephones. Although staying in constant contact would be hard in customers’ day to day life.
Although Nokia relies on its suppliers to supply equipment for their advanced mobile phones there are actually a number of large equipment makers, which Nokia could switch to. The software supplier for their Smartphones is now Microsoft, who has a very high bargaining power.
The mobile phone industry is already a well established market and the threat of a new entrant is quite low, as the
Nokia wants to create a new world; to transform a big planet to a small village. Their vision is to create, build, and encourage people from all countries to communicate with each other in order to create a world where everybody is connected.
Nokia rivals have moved to smart phones and androids while Nokia has only just recently released their first smart phones leaving them trailing their rivals such as Apple and HTC. Intense competition from large companies such as; Apple, HTC, Blackberry, Sony Ericcson and LG, ect.
The power that customers have is rising because of the increasing number of choices in the mobile telecommunication industry.
With a lot of the Nokia competitors all offering similar packages (e.g. unlimited texts and calls) the industry is very price sensitive with customers seeking out the best value for their money.
Mobile phones are an everyday essential in people’s lives today and people would find it hard to replace, as customers would not be able to be in constant contact when away from the house. On the other hand, it could be said that customers would be able to contact people through others types of media such as social networking websites, email and home telephones. Although staying in constant contact would be hard in customers’ day to day life.
Although Nokia relies on its suppliers to supply equipment for their advanced mobile phones there are actually a number of large equipment makers, which Nokia could switch to. The software supplier for their Smartphones is now Microsoft, who has a very high bargaining power.
The mobile phone industry is already a well established market and the threat of a new entrant is quite low, as the