Strengths
Nokia world’s largest producer and manufacturer of cell phones as well as has the largest distribution network around the world.
It is also known for the Creativity, Innovativeness, durability & reliability.
It has very good financial position, higher return on equity (ROE), return on assets (ROA) and net profit margins (NPM)
Nokia leads the global cell phone industry
Nokia dominates the world cellular industry because it has the Strong R & D facilities.
Nokia also possessing the all fashion strategies and four style new generation characteristic from manufacturers
It has diverse work force and advanced technology.
Weaknesses
It has declared its profits had dropped by 40 % in 2010.
Nokia mobile phones prices are higher as compare to the prices of china mobiles handsets.
Nokia presence in the US cellular industry is very low and in Japan it has very weak position.
In India Nokia has few service centers and very appalling after sales service
In Japan Nokia closed the mobile handset distribution and also canceled the distribution of E71 handset due to low market preference.
Opportunities
In 2011, the global cell phone industry expected to grow by double digits
Today, Asia-Pacific mobile phone industry is one of the fastest-growing industry in the world.
Developing countries like China, Bangladesh, India and Pakistan has enormous demand potential.
Nokia had a 50-50 joint venture with Siemens of Germany
Youth wants the stylish aesthetics, fashionable handsets, it drive the new market for players.
Threats
Consumers are becoming more complicated in the choice of handset due to new styles by china mobiles.
Difficult for sellers to differentiate their products and retain loyalty.
Nokia is facing very strong price pressure from china and other mobile producers
Nokia is losing global market share after the arrival of several Chinese producers
In the Asia/Pacific emerged competitive forces.
Apple, RIM and the other different sellers have created strong pressure for Nokia.
By.
Sharayu P-India
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