Iphone Marketing plan
Introduction
Technology has always been a very interesting area of focus to me. When I was growing up I remember not having a strong liking for the typical cars, action figures or yoyos that other boys my age typically would. I always liked the battery powered toys that did more and that I could do more with than just use my imagination. This could be anything from a remote control car to an Etch-a-Sketch-Animator to some type of handheld computer game. As time went on and technology continued to advance so did my interest for these type of devices. From the age of eighteen till now, roughly twenty years, I have had an extreme interest for cellphones and mobile computing. During this timeframe, I have had over thirty different model of cellphones, six different types of portable computing devices (tablets, IPad, Kindle, and IPod) and ten different laptops.
When posed to think of a company that I wanted to do my marketing project plan on one company easily came to mind, and it was Apple. This would be an interesting company for me to do research on because I think their mobile computing line and mobile communication division are very interesting. The specific product line that I would like to focus on is the IPhone. It would be interesting to research and discuss how this phone is marketed and branded and how it competes with its competitors. I work in Information Technology as a profession. People come to me for advice, recommendations and to repair and troubleshoot devices that Apple and its competitors offer. Learning more about Apple and how they market and promote their products will help me to understand them more as a company. It will also help me to get a better idea of the industry as a whole so that I can help my friends and family make more informed decisions regarding some of the products that I have discussed above.
IPhone and its Competitors
The mobile phone industry is a very competitive one. The market is fierce highly controlled by a few
Technology has always been a very interesting area of focus to me. When I was growing up I remember not having a strong liking for the typical cars, action figures or yoyos that other boys my age typically would. I always liked the battery powered toys that did more and that I could do more with than just use my imagination. This could be anything from a remote control car to an Etch-a-Sketch-Animator to some type of handheld computer game. As time went on and technology continued to advance so did my interest for these type of devices. From the age of eighteen till now, roughly twenty years, I have had an extreme interest for cellphones and mobile computing. During this timeframe, I have had over thirty different model of cellphones, six different types of portable computing devices (tablets, IPad, Kindle, and IPod) and ten different laptops.
When posed to think of a company that I wanted to do my marketing project plan on one company easily came to mind, and it was Apple. This would be an interesting company for me to do research on because I think their mobile computing line and mobile communication division are very interesting. The specific product line that I would like to focus on is the IPhone. It would be interesting to research and discuss how this phone is marketed and branded and how it competes with its competitors. I work in Information Technology as a profession. People come to me for advice, recommendations and to repair and troubleshoot devices that Apple and its competitors offer. Learning more about Apple and how they market and promote their products will help me to understand them more as a company. It will also help me to get a better idea of the industry as a whole so that I can help my friends and family make more informed decisions regarding some of the products that I have discussed above.
IPhone and its Competitors
The mobile phone industry is a very competitive one. The market is fierce highly controlled by a few
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