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Niro Vs Mccarthy Commercial

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Niro Vs Mccarthy Commercial
Ali al-berkani prof.Bacchia English 99
6 july 2017
Niro
Since 1967 it has been an american tradition to watch the superbowl. Even those that do not like football watch it for the commercials, in 2017 super bowl, KIA Niro commercial uses the comedian and actress, Melissa McCarthy. McCarthy was featured in the commercial as a way of pursuing the audience to purchase the new ECO Hybrid car. McCarthy drove the car to different destinations in different weather conditions. By using her humor and being loved/popular actress, KIA immediately benefits attention from the audience. Using fame can help a company receive business; in the KIA commercial, McCarthy is used as testimonial propaganda simply because she is humors and popular actor. In the
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