Nike Ad Campaign Analysis
Nike Advertisement Analysis Advertisements have been used for years to sell products. As long as there have been consumers there have been ads, although in many different media. Different companies or groups release ads to promote a certain product, idea, or brand. Nike is no exception. Nike has been a leading brand in sports for 46 years. They are most known for their athletic shoes, but Nike manufactures all sorts of athletic apparel as well as equipment. Nike publishes many printed advertisements every day. Their ad campaign has been an iconic one, using repetition, a textbook marketing strategy, to create recognition of the brand. Nike ads are very commonly featured with the same basic elements in all of the printed advertisements they publish. These conventions that are constantly repeated are what help consumers to recognize the advertisement as belonging to Nike very quickly. The conventions that remain present in every Nike ad that help to create brand recognition are the consistent graphic elements, the indelible Nike swoosh and the slogan “Just Do It.” Nike is an iconic brand. They have made a name for themselves in the world of sports as well marketing. Nike has been one of the few brands whom continue to grow explosively even in the currently upturned market (Kapner). They have achieved this through superior brand management. Consumers will pay more money for a product they think is manufactured well. Nike has done a wonderful job at portraying themselves as a superior sports apparel brand. The “Just Do It” ad campaign is one that has been known for its detached, determined and unsentimental advertisements (Center for Applied Research). Nike seems above the world, having advertisements that do not focus on current events. They rarely focus on the product, as much as the people showcasing them. They are heroic, noble, fierce looking people (Gould). These ads focus on the intense inward focus of a supreme athlete. This
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