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Analyzing The Tiger Woods Advertisement

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Analyzing The Tiger Woods Advertisement
When people skim through a magazine, their eyes usually only pass over the advertisements for a few seconds, increasing the need for companies to grab the viewer's attention quickly and effectively. For this reason, businesses use images in order to better reach their customers. In the ad for Nike, (a manufacturer of athletic clothing) a picture of record-breaking golfer Tiger Woods and one of his quotes is combined in an effort to convey their message more effectively: buy stuff from Nike.
This visual strives to sell Nike products by giving two messages to the viewer: winning will solve your problems, and buying their merchandise will help you win. The ad uses aspects of the environment around Tiger Woods, such as his position on the course
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