Nestle SWOT
SWOT Analysis of Nestle Australia Ltd
Executive Summary
This SWOT (strength, weakness, opportunity, threat) report examines those four areas of a new Nestle product in the market. This product has a new and unique mixture that has never been in the local market shelves ever before. Although this report is mainly about the new product, it also looks at the history of Nestle and goes into depth about the SWOT of the company.
Introduction and background: This area provides a brief overview of the company’s products that has already been in the market, its current market, and relevant history of the breakfast products of Nestle.
SWOT table: A one page table that state the strengths, weaknesses, opportunities and threats of this product.
Findings: A one page explanation of the points listed in the SWOT table, and ranking it from the most important to the least.
Recommendations: A two page description of the new product, and justification of the choice made by choosing this product using at least one of the four analysis points.
Introduction
Nestle is the world’s leading food company. Nestle was found in 1866 by Henri Nestle and became one of the biggest food and beverage company. Nestle started at providing babies food with high quality. However, in recent years, Nestle has focused on nutrition, health and wellbeing. Since establishment until now, Nestle has been through 6 stages:
1866 – 1918: Food products for babies and Powder milk;
1918 – 1944: Chocolate, Coffee and Fresh milk;
1944 – 1975: Fast food Maggi;
1975 – 1981: Fast food products;
1981 – 1996: Yogurt and Butter;
1966 – Present: Ice cream.
Nestle develops its company by the way of acquisition; they acquire other international companies to expand their market. However, it also faces the risk of controlling their business with a large market from different locations. Many companies enter into the food industry which has increased the number of competitors in this market. Nestle has
Executive Summary
This SWOT (strength, weakness, opportunity, threat) report examines those four areas of a new Nestle product in the market. This product has a new and unique mixture that has never been in the local market shelves ever before. Although this report is mainly about the new product, it also looks at the history of Nestle and goes into depth about the SWOT of the company.
Introduction and background: This area provides a brief overview of the company’s products that has already been in the market, its current market, and relevant history of the breakfast products of Nestle.
SWOT table: A one page table that state the strengths, weaknesses, opportunities and threats of this product.
Findings: A one page explanation of the points listed in the SWOT table, and ranking it from the most important to the least.
Recommendations: A two page description of the new product, and justification of the choice made by choosing this product using at least one of the four analysis points.
Introduction
Nestle is the world’s leading food company. Nestle was found in 1866 by Henri Nestle and became one of the biggest food and beverage company. Nestle started at providing babies food with high quality. However, in recent years, Nestle has focused on nutrition, health and wellbeing. Since establishment until now, Nestle has been through 6 stages:
1866 – 1918: Food products for babies and Powder milk;
1918 – 1944: Chocolate, Coffee and Fresh milk;
1944 – 1975: Fast food Maggi;
1975 – 1981: Fast food products;
1981 – 1996: Yogurt and Butter;
1966 – Present: Ice cream.
Nestle develops its company by the way of acquisition; they acquire other international companies to expand their market. However, it also faces the risk of controlling their business with a large market from different locations. Many companies enter into the food industry which has increased the number of competitors in this market. Nestle has
References: Navi, G 2009, Nestle, Scribd, viewed 18th September 2013, http://www.scribd.com/doc/21544545/Introduction-Nestle-Was-Founded-in-1866-by-Henri-Nestle-And Nestle 2013, Nutrition, Health & Wellness - New Product Development at Nestlé, Business Case Studies, viewed 18 September 2013, http://businesscasestudies.co.uk/nestle/nutrition-health-wellness-new-product-development-at-nestle/introduction.html#axzz2f1LLXlr9 Nestle Group Limited 2011, The World’s leading Health, Wellness and Nutrition Company: Annual Report 2011, Nestle Group Limited, viewed 18 September 2013, Nestle 2013, About Us, Nestle, viewed 18 September 2013, Interbrand 2013, Nestle, viewed 18 September 2013, retrieved from Interbrand database Overview of the Nestlé Oceania region 2013, Nestle, viewed 13 September 2013,