Nestle vs Dutchlady
No | Topic | Page | | The Research Topic: The effectiveness of Nestle brand compares it with the Dutch lady brand at Kajang Selangor. | 2 | 1 | Objective Research | 2 | 2 | Hypothesis Discussion * Taste * Health Value * Preference of price | 2- 3 | 3 | Literature Review | 3 - 4 | 4 | Methodology: 4(i) Questionnaire | 5 | | 4 (ii) Justify Decision | 5 | | 4 (iii) Sampling | 6 | 5 | The Measurement Instrument | 7 - 8 | 6 | Project Plan 6 (i) Grant chart | 9 -11 | 7 | References | 12 |
TABLE OF CONTENT
Nestle already exist in Malaysia market, now we would like to make an analysis about the Nestle product in Taman Koperasi Cuepacs ,Kajang Selangor, whether customer are satisfaction with Nestle product or customer prefer with other brand like Dutch Lady. From that, Nestle can make some improvement for their product line to expand their business strategy and fulfill the customer’s satisfaction. 1. OBJECTIVE: 1. To know how well known of Nestle product in Kajang Selangor. 2. To know why people choose Nestle product to compare it with Dutch lady Product 3. To know how brands nestle can perform in the market to compare with Dutch lady product. 4. To know whether customer are satisfied with the Nestle’ brand or not 5. To know the quality of Nestle brand among resident in Kajang Selangor area.
2. HYPOTHESIS DISCUSSION:
Nestlé is the world's leading food company. Since it was set up by Henri Nestlé to provide an infant food product, it has been associated with providing high quality, customer and consumer focused products. In recent years it has focused on becoming a nutrition, health and wellness company. Wellness is about supporting people to live more healthy lives e.g. through the development of probiotic yoghurts that help maintain the balance of the digestive system. The company is a world leader in research and development, and Nestlé's scientists work in all
TABLE OF CONTENT
Nestle already exist in Malaysia market, now we would like to make an analysis about the Nestle product in Taman Koperasi Cuepacs ,Kajang Selangor, whether customer are satisfaction with Nestle product or customer prefer with other brand like Dutch Lady. From that, Nestle can make some improvement for their product line to expand their business strategy and fulfill the customer’s satisfaction. 1. OBJECTIVE: 1. To know how well known of Nestle product in Kajang Selangor. 2. To know why people choose Nestle product to compare it with Dutch lady Product 3. To know how brands nestle can perform in the market to compare with Dutch lady product. 4. To know whether customer are satisfied with the Nestle’ brand or not 5. To know the quality of Nestle brand among resident in Kajang Selangor area.
2. HYPOTHESIS DISCUSSION:
Nestlé is the world's leading food company. Since it was set up by Henri Nestlé to provide an infant food product, it has been associated with providing high quality, customer and consumer focused products. In recent years it has focused on becoming a nutrition, health and wellness company. Wellness is about supporting people to live more healthy lives e.g. through the development of probiotic yoghurts that help maintain the balance of the digestive system. The company is a world leader in research and development, and Nestlé's scientists work in all