MKT411 Intro to Marketing Paper Wk1
Introduction to Green Marketing: Explain Key Green Marketing Principles
Eric Kuns
Gaylene DuCharme
MKT/411
June 15, 201
Introduction
In todays world you are thinking green when you think about business. You are asking your self or your company what can you do to keep your consumers happy and loyal to your products or services? With the conception of green marketing you have to look at the late 80’s and the early 90’s is when it started, when companies began to ask themselves how do we increase our profits through services to the consumer, this compelled the companies to consider their products damaging impression on the earth.
This began the marketing bid to go green, to be ecological friendly, and be environmentally safe in all their activities from the conception of the product idea, the selling and shipping of the company’s green product. This marketing process was to begin to cash in on the consumer’s concern regarding the tragedy of environmental degrading, so green marketing is basically the awareness of a company’s products or services that sells the ideas of green marketing.
In the simplest terms, “green marketing” is selling the idea of a superior product that is and has all the characteristics of the company’s product that is environmental conscious and superior to other green products. So after understanding a bit of the history behind green marketing, we have to determine what the principles are and how to abide by those principles.
Green Marketing Principles
The first I would say is, Social Responsibility:
A company must decide to make green marketing apart of their corporate social responsibility initiative, it must meet the mission of the business and mix nicely with sustainable environmental protection of it’s products.
Second would be Competitive Advantage:
In order for the company to go green, they must still remain competitive in their products ranking with the consumer, so they can sell their products at a price that usually is
Eric Kuns
Gaylene DuCharme
MKT/411
June 15, 201
Introduction
In todays world you are thinking green when you think about business. You are asking your self or your company what can you do to keep your consumers happy and loyal to your products or services? With the conception of green marketing you have to look at the late 80’s and the early 90’s is when it started, when companies began to ask themselves how do we increase our profits through services to the consumer, this compelled the companies to consider their products damaging impression on the earth.
This began the marketing bid to go green, to be ecological friendly, and be environmentally safe in all their activities from the conception of the product idea, the selling and shipping of the company’s green product. This marketing process was to begin to cash in on the consumer’s concern regarding the tragedy of environmental degrading, so green marketing is basically the awareness of a company’s products or services that sells the ideas of green marketing.
In the simplest terms, “green marketing” is selling the idea of a superior product that is and has all the characteristics of the company’s product that is environmental conscious and superior to other green products. So after understanding a bit of the history behind green marketing, we have to determine what the principles are and how to abide by those principles.
Green Marketing Principles
The first I would say is, Social Responsibility:
A company must decide to make green marketing apart of their corporate social responsibility initiative, it must meet the mission of the business and mix nicely with sustainable environmental protection of it’s products.
Second would be Competitive Advantage:
In order for the company to go green, they must still remain competitive in their products ranking with the consumer, so they can sell their products at a price that usually is
References: Investopedia, L. (2015). Investopedia. (Investopedia, Editor) Retrieved June 15, 2015, from Four Ps: http://www.investopedia.com/terms/f/four-ps.asp#ixzz3dHmqXcFN