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Midsouth Chamber Of Commerce Case Study

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Midsouth Chamber Of Commerce Case Study
Case Study Midsouth Chamber of Commerce

Date: October 30, 2014
Course: Management of Technology Resources
Instructor: Professor Amir Al Nizami
Introduction

Leon Lassiter, Vice President of Marketing with the Mdsouth Chamber of Commerce (MSCC), ran into some issues while converting their information technology software. All the members of his staff were frustrated with the transition to the new system. With all the complexities of implementing a new system along with not exhausting your resources. Leon is heading the conversion process, but has no information technology history or back ground, this can be a serious issue. If this issue is not corrected the entire Midsouth chamber of commerce will be affected by this.

Leon
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By the year 2000, the staf had grown to 24 employees, but the cash reserve had shrunk from $1.5 million to $250,000.00. The membership had dropped from 3,000 businesses to only 2.300, mainly due to the loss of major manufacturers in the midsouth region. The in the reserve was supported by the Board of Directors in order to grow the staff and capabilities. Also during this time, the Midsouth Chamber of Commerce moved into larger ofices and upgraded their …show more content…
“Testing the new technology at the worst performing unit, even though it may be where the innovation is most needed and would show the most spectacular results, is no better a choice. If the project fizzles, the implementation manager will not know how much of the failure was caused by extraordinary problems with the site and how much by the inherent properties of the technology. If the project succeeds, critics will be quick to note that anything would have helped operations at that site.” (Leonard-Barton, Kraus 1985) Just by testing the software some of the problems that UNITRAK was having could’ve been identified before the start of the software implementation. Thru out this entire case we see a company reluctant to change with time, and a new sales manager trying to guide the company in the way of the new technology. Lack of communication between managers, and trying to do everything at once. If I was I charge of this project I would’ve implemented the changes in stages and sections that way not to handicap my entire company. For example MSCC has just at 40 employees I would’ve installed the new software on 10 of the workstations to begin with allowing the rest of the company to function as

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