MGT 505 Managerial and Business Communication
Assignment #2
In-Depth Audience
By
DonAngelic T. Huff
Presented To
Dr. William A. Dewhurst, D.B.A., J.D. The Prince George’s Chamber of Commerce (PGCC) was founded in 1924; they are associated with businesses, and organizations with the inclusion of nonprofit organizations. According to The P.G. Chamber of Commerce (2013) they dedicate themselves to collaborating and providing leadership in policy that promotes the entrepreneurship opportunity for all residents in the Prince George’s County, Maryland.
Illustrate the message’s view of the audience and stakeholders based on the written profile
PGCC is made up of business owners and/or advocates from the businesses …show more content…
The average income in PG County is $32,117, and the median household income is $73,447, a lot of the residents of P.G. County has made it a priority to go back to school and further their education so that they can earn a higher salary, and the success rate for Prince Georges County residents who have earned the Bachelor’s degrees is at 29.7 percent for individuals over 25. Because the current average income in PG County is so low the poverty rate is at 8.2 percent. Prince George’s County is considered to be one of the richest counties in the United States and the ability to make a decent living in this county should be plentiful, however, we have a lot of people struggling to eat and make ends …show more content…
Generally, most people who work in the PG County area commute from other neighboring cities and states such as: DC, VA, and Baltimore and according to the Census Bureau (2012) the average travel time for most people in this area is 36 min. PG county is also bordered by the Chesapeake Bay which has helped to spike an great interest for the residents in the area to start fishing and crabbing.
Psychographics
The recession has everyone down in the dumps, most people are working two jobs just to make ends meet and somehow that is still not enough. However, there is a lot of promoting of entrepreneurship and the importance of hiring, building a workforce that will support job creation and economic development will help to lower the unemployment rate and will aid in the boosting of the economy because people will start to spend and travel abundantly.
Sociographics
Although there is a great promotion of entrpreneurship and starting knew businesses to help eliminate unemployment the fact still remains that people are resorting to stealing and taking what is not there’s to survive sometime individually or in a gang; however, the focus is being turned to our youth’s in helping to pave the way to a brighter future for those who are in college and for the students who don’t plan to enter college give them the encouragement to enter the