MGMT 408- Case Study 1
Introduction
Misdoubt Chamber of Commerce (MSCC) is a non-profit organization created out of the need for legislature that directly addressed transportation access, an issue that was affecting the business and economic development. As time progressed and the business grew, the executive board acknowledged the need to migrate to computer technology to use information at their disposal efficiently. The goal of this case study is to analyze and list the changes that occurred as a result of MSCC acquiring new systems for handling business operations.
Background
After a thorough analysis MSCC’s computer systems were found to be lacking proper integration and documentation, had very little maintenance and support and were not Y2K compatible at the time of the evaluation. To help grow revenue at a rapid rate and to reduce staff and programs Leon Lassiter was hired in December 2000. Lassiter brought 12 years of marketing and sales management experience working with American Brands. He believed that working with MSCC would have afforded him the opportunity to make a bigger difference than he would have been able to make with his former employers. His vision, along with the newly hired computer programmer Simon Kovecki, was to incorporate a computer system that enabled the organization to run its principal functions more efficiently.
Len Lassiter was a strong advocate for the organization purchasing a new system called UNITRAK. Although this may have been a smart business decision, employees were disillusioned as they felt that they should have been consulted when decisions of that magnitude needed to be made. Simon Kovecki, who never received the promotion that he felt was merited, also voiced his concerns about the fact that access to data was too easily accessible. Eventually, Lassiter’s demonstration of the new UNITRAK System was persuasive and powerful enough to convince the MSCC to purchase the system.
The purchase of the new system, which in
Misdoubt Chamber of Commerce (MSCC) is a non-profit organization created out of the need for legislature that directly addressed transportation access, an issue that was affecting the business and economic development. As time progressed and the business grew, the executive board acknowledged the need to migrate to computer technology to use information at their disposal efficiently. The goal of this case study is to analyze and list the changes that occurred as a result of MSCC acquiring new systems for handling business operations.
Background
After a thorough analysis MSCC’s computer systems were found to be lacking proper integration and documentation, had very little maintenance and support and were not Y2K compatible at the time of the evaluation. To help grow revenue at a rapid rate and to reduce staff and programs Leon Lassiter was hired in December 2000. Lassiter brought 12 years of marketing and sales management experience working with American Brands. He believed that working with MSCC would have afforded him the opportunity to make a bigger difference than he would have been able to make with his former employers. His vision, along with the newly hired computer programmer Simon Kovecki, was to incorporate a computer system that enabled the organization to run its principal functions more efficiently.
Len Lassiter was a strong advocate for the organization purchasing a new system called UNITRAK. Although this may have been a smart business decision, employees were disillusioned as they felt that they should have been consulted when decisions of that magnitude needed to be made. Simon Kovecki, who never received the promotion that he felt was merited, also voiced his concerns about the fact that access to data was too easily accessible. Eventually, Lassiter’s demonstration of the new UNITRAK System was persuasive and powerful enough to convince the MSCC to purchase the system.
The purchase of the new system, which in