Michael Dell – Leadership Case Study
Michael Dell – Leadership Case Study
Case Study
Please note: This case study was compiled from published sources, and is intended for use as a basis for class discussion and for information purposes only. While care is taken to ensure correctness of the facts, accuracy of information cannot be guaranteed and the content should not be taken as a substitute for professional advice. Unauthorized distribution of this document electronically or otherwise is prohibited.
Please contact info@casestudyinc.com for any queries. March 2010 © www.casestudyinc.com
Table of Contents
1 Introduction .......................................................................................................................................... 3 1.1 2 A Direct Approach ......................................................................................................................... 3
Dell’s Leadership Style .......................................................................................................................... 4 2.1 2.2 2.3 2.4 2.5 2.6 No excuses - quick and effective decisions ................................................................................... 4 First step in a marathon - No victory laps ..................................................................................... 5 Watch each dime and turn it into at least a quarter .................................................................... 5 Every product should be profitable from Day One ....................................................................... 6 Direct To Customer Service........................................................................................................... 6 Two-in-a-box Management .......................................................................................................... 6
3
DELL Company Overview and Timeline ................................................................................................ 8 3.1 Dell Products and Services
Case Study
Please note: This case study was compiled from published sources, and is intended for use as a basis for class discussion and for information purposes only. While care is taken to ensure correctness of the facts, accuracy of information cannot be guaranteed and the content should not be taken as a substitute for professional advice. Unauthorized distribution of this document electronically or otherwise is prohibited.
Please contact info@casestudyinc.com for any queries. March 2010 © www.casestudyinc.com
Table of Contents
1 Introduction .......................................................................................................................................... 3 1.1 2 A Direct Approach ......................................................................................................................... 3
Dell’s Leadership Style .......................................................................................................................... 4 2.1 2.2 2.3 2.4 2.5 2.6 No excuses - quick and effective decisions ................................................................................... 4 First step in a marathon - No victory laps ..................................................................................... 5 Watch each dime and turn it into at least a quarter .................................................................... 5 Every product should be profitable from Day One ....................................................................... 6 Direct To Customer Service........................................................................................................... 6 Two-in-a-box Management .......................................................................................................... 6
3
DELL Company Overview and Timeline ................................................................................................ 8 3.1 Dell Products and Services
Bibliography: What You Don 't Know About Dell. (2003, November 3). Retrieved March 11, 2010, from BusinessWeek: http://www.businessweek.com/magazine/content/03_44/b3856003_mz001.htm How Safe is Your CEO? (2010). Retrieved March 2010, from www.boardmember.com: http://www.boardmember.com/MagazineArticle_Details.aspx?id=4565&ekfxmen_noscript=1&e kfxmensel=eeb11f83b_30_494 Donnelly, J. P. (n.d.). Marketing management: knowledge and skills. Michael Dell – Leadership Case Study © www.casestudyinc.com Page 16 of 16