MGT 498 Week 3 Environmental Scan Memo
Environmental Scan Memorandum
MGT/498
Environmental Scan Memorandum interoffice memorandum to: from:
subject:
date:
Invented in Atlanta in 1886, the flagship Coca-Cola was the only beverage sold for almost 70 years. A bottler from Italy began selling Fanta Orange in 1955 in which we began our expansion. Since then we have added beverage selections in wider varieties along with portion sizes for our consumers as we believe every lifestyle, life stage and life occasion should be offered an assortment of beverages. Currently we sell over “500 beverage brands in over 200 countries which amounts to 3,500 beverages in numerous categories. These categories include regular, low-and no-calorie sparkling beverages, fruit juices and fruit drinks, bottled water, sports and energy drinks and ready-to-drink teas and coffee” (Worldofcoca-cola.com, 2014).
Direct Competitors
PepsiCo, Inc. merged with Frit-lay in 1965 in which expanded their various beverage categories to include snacks such as Fritos corn chips, Lay’s brand chips. Cheetos brand, Rold Gold brand pretzels and Ruffles brand chips. Since then they continue to merge or acquire majority stakes in various companies in order to remain competitive through their global food and beverage products and services (Pepsico.com, 2014).
The Dr Pepper Snapple Group became a publicly-traded and stand-alone company on the New York Stock Exchange on May 7, 2008. This was the result of Cadbury, plc spin off in which Americas Beverages group of business entities was held by Cadbury Schweppes. DPS integrated business model enables them to market more than 50 brands of premium beverages consisting of teas and juices; waters and mixers, and carbonated soft drinks as they manage the entire value chain from innovation to the shelves of stores (Drpeppersnapplegroup.com, 2014).
Internal and External Environments
Our management contains our internal business environment and its effects through ensuring that are resources,
MGT/498
Environmental Scan Memorandum interoffice memorandum to: from:
subject:
date:
Invented in Atlanta in 1886, the flagship Coca-Cola was the only beverage sold for almost 70 years. A bottler from Italy began selling Fanta Orange in 1955 in which we began our expansion. Since then we have added beverage selections in wider varieties along with portion sizes for our consumers as we believe every lifestyle, life stage and life occasion should be offered an assortment of beverages. Currently we sell over “500 beverage brands in over 200 countries which amounts to 3,500 beverages in numerous categories. These categories include regular, low-and no-calorie sparkling beverages, fruit juices and fruit drinks, bottled water, sports and energy drinks and ready-to-drink teas and coffee” (Worldofcoca-cola.com, 2014).
Direct Competitors
PepsiCo, Inc. merged with Frit-lay in 1965 in which expanded their various beverage categories to include snacks such as Fritos corn chips, Lay’s brand chips. Cheetos brand, Rold Gold brand pretzels and Ruffles brand chips. Since then they continue to merge or acquire majority stakes in various companies in order to remain competitive through their global food and beverage products and services (Pepsico.com, 2014).
The Dr Pepper Snapple Group became a publicly-traded and stand-alone company on the New York Stock Exchange on May 7, 2008. This was the result of Cadbury, plc spin off in which Americas Beverages group of business entities was held by Cadbury Schweppes. DPS integrated business model enables them to market more than 50 brands of premium beverages consisting of teas and juices; waters and mixers, and carbonated soft drinks as they manage the entire value chain from innovation to the shelves of stores (Drpeppersnapplegroup.com, 2014).
Internal and External Environments
Our management contains our internal business environment and its effects through ensuring that are resources,
References: Coca-Colacompany.com. (2014). 2020 Sustainability Commitments: Our Sustainability framework. Retrieved from http://www.coca-colacompany.com/sustainability/2020-sustainability-commitments Coca-colacompany.com. (2013, April 16). Press Center: Implementation of 21st Century Beverage Partnership Model in the United States. Retrieved from http://www.coca-colacompany.com/press-center/press-releases/the-coca-cola-company-commences-implementation-of-21st-century-beverage-partnership-model-in-the-united-states Drpeppersnapplegroup.com. (2014). Company: History. Retrieved from http://www.drpeppersnapplegroup.com/company/history/ Pepsico.com. (2014). Company: Our History. Retrieved from http://www.pepsico.com/Company/Our-History Worldofcoca-cola.com. (2014). Coca-Cola History: Coca-Cola Beverages and Products. Retrieved from http://www.worldofcoca-cola.com/coca-cola-facts/coca-cola-beverages-and-products/