Media Report
Assessment 2: Media Options Report.
A report evaluating advertising media options for a given product or service
Group Task: Groups up to 6 .
Format: Report format.
Assessment description
A major advertising objective is to get the marketing communication message to the right target audience at the right time in the right environment .
For this assessment write a report. You must select one of the two media planning tasks provided - or select a product or a service of your choice (check with trainer) The product or service you choose must use a variety of media in its advertsing progamme (at least three )
Select the advertising media options that match the requirements of the advertising brief for the product or service by: analysing the advertising media options determining the media characteristics that match the requirements of the advertising brief analysing the target audience’s media consumption habits selecting advertising media options that match the requirement of the advertising brief for the product or service.
Media Options Report
Chanel Cosmetics
Melbourne 2013
Fernanda Captzan
Liz Brett
Shivali Sharma
Kun Cui
Veena Kumari
Adriana Silva
Table of contents
Advertising brief……………………………… ……………………………………………….5
Advantages and disadvantages advertising options…………………………………....5
Determine the media characteristics ………………………………………………………6
Analyse media consumption habits …………………...………….…….…………………6
Select the advertising media options that match the requirements …………..……..6
Choose one of the advertising briefs ………...….………………………………………...7
Report to Advertising Manager ……...………...….……………………………………...…7
Advantages and disadvantages of media option in relation to the product………...8
Media characteristics that meet the requirements…………………………………….....8
Analyse the media consumption habits ………...….…………………………………......9
Advertising media options that match the requirements
A report evaluating advertising media options for a given product or service
Group Task: Groups up to 6 .
Format: Report format.
Assessment description
A major advertising objective is to get the marketing communication message to the right target audience at the right time in the right environment .
For this assessment write a report. You must select one of the two media planning tasks provided - or select a product or a service of your choice (check with trainer) The product or service you choose must use a variety of media in its advertsing progamme (at least three )
Select the advertising media options that match the requirements of the advertising brief for the product or service by: analysing the advertising media options determining the media characteristics that match the requirements of the advertising brief analysing the target audience’s media consumption habits selecting advertising media options that match the requirement of the advertising brief for the product or service.
Media Options Report
Chanel Cosmetics
Melbourne 2013
Fernanda Captzan
Liz Brett
Shivali Sharma
Kun Cui
Veena Kumari
Adriana Silva
Table of contents
Advertising brief……………………………… ……………………………………………….5
Advantages and disadvantages advertising options…………………………………....5
Determine the media characteristics ………………………………………………………6
Analyse media consumption habits …………………...………….…….…………………6
Select the advertising media options that match the requirements …………..……..6
Choose one of the advertising briefs ………...….………………………………………...7
Report to Advertising Manager ……...………...….……………………………………...…7
Advantages and disadvantages of media option in relation to the product………...8
Media characteristics that meet the requirements…………………………………….....8
Analyse the media consumption habits ………...….…………………………………......9
Advertising media options that match the requirements