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Using Visuals to Communicate a Message

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Using Visuals to Communicate a Message
USING VISUALS TO COMMUNICATE A MESSAGE
KIMBERLY REED
CDG218; VISUAL LITERACY IN BUSINESS
INSTRUCTOR; FABIO MORO
MARCH 24, 2014

For this project, use the concepts you’ve learned in this course to effectively apply visuals to a business-related message. Below, you will find just a few examples of how visuals can be utilized to communicate a message in the business setting. Feel free to use any of the examples listed below, or if you choose to select examples not included on the list, be sure to request instructor approval prior to completing the Final Project.
Examples of Business Communication
How Each Example Might Look for Your Assignment
Presentation on department achievements
PowerPoint slides with visuals such as video clips, images, and charts and associated speech in the Speaker’s Notes section at the bottom..
Print advertisement for your own business
Word document or PDF version of an advertisement, complete with appropriate image(s), embedded (or links to) video clips, composition, typography, and company logo and website.
Training materials on your job responsibilities
Word document or PDF version of job instructions using typography, composition, and relevant images and video to promote clarity.
Company website
Word document, PowerPoint, or PDF mock-up that illustrates what you would want your website to look like. Complete with appropriate images, effective composition and color usage, company logo, video clips, and shapes representing where the buttons would be.

Your Final Project must contain aspects of each element discussed in the course as it applies to your example communication piece. It must use appropriate typefaces, deliver a clear message, and have clear brand identity. It must also use an appropriate composition of graphics, photos, video, or other visual media. In addition to the text, your paper must contain a minimum of five scholarly sources, two of which must be from the



References: www.ogshow.com www.cupoffreedom.com www.homeforbusiness.com www.organogold.com

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