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Mcdonalds Business Plan

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Mcdonalds Business Plan
1 McDonalds Franchise

2

Table of Contents
Cover Page………………………………………………………………………………………. 1
Table of Contents…………………………………………………………………………….2 & 3
Management Team………………………………………………………………………………………4 & 5
Abstract……………………………………………………………………………………………………………..6
1.1 Industry………………………………………………………………………………………………...……7 1.2 Target Customer…………………………………………………………………………………………7 & 8 1.3 Competitor Analysis…………………………………………………………………………………….8 1.4 Company Description………………………………….……………………………………………..8 & 9 1.5 Product/Service Plan ………………………………………………………………………………..9 1.6 Mission and Vision………………………………………………………………………………………9 & 10
Marketing Plan………………………………………………………………………10
3.1 Market Description………………………………………………………………………………….10
3.2 Market Facts…………………………………………………………………………………………….10 & 11
3.3 Market Growth…………………………………………………………………………………….....11
3.4 Market Demand…………………………………………………………………………………………11 & 12
3.5 Market Opportunities…………………………………………………………………………………12
3.6 Barriers to Entry…………………………………………………………………………………………12
3.7 Targeted Audience…………………………………………………………………………………….13 A. Total Population (Chart)………………………………………………………………………….14 B. Estimated Population Growth (Info)………………………………………………………...14
3
C. Population Household Income (Chart)…………………………………………………….15 D. 2010 Household Income Statistics for Miami, Fl……………………………………16
3.8 Competition……………………………………………………………………………....................17
Financial Plan…………………………………………………………………………
4.1 Start-up Expenses…………………………………………………………………………………….
4.2 Revenue Forecast (5 years)………………………………………………………………………
4.3 Profit and Loss Projection (3 years)…………………………………………………………..
4.4 Pro Forma Cash Flows (3 Years)…………………………………………………………………
4.5 Projected Balance Sheet…………………………………………………………………………….

4 6 Abstract_______________________

McDonald's Corporation is the world's leading food
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